Go To Market Strategy Manager

Pearson’s Higher Education B2B Marketing team is looking for a Go to Market (GTM) Strategy Manager to partner with Sales Enablement and Sales leadership to translate product marketing GTM strategy and messaging into initiatives and sales tactics that enable the sales team to win and retain share. This role reports to the Director of Marketing, Careers and Professional, and is an extended member of the Higher Education B2B Marketing leadership team.In this role, you’ll find yourself at the center of multiple diverse teams as you work to define, drive, and measure the success of GTM initiatives and tactics that require cross-functional collaboration and execution to ensure that Pearson reaches share and revenue targets. You will play a critical role in driving share growth and retention by working across Product Marketing, Commercial Product Management, Sales, Sales Enablement, and Services teams to translate GTM plans and messaging into winning sales initiatives and selling tactics.Responsibilities

Work with Product Marketers, Commercial Product Managers and Sales leadership to inform the prioritization of key GTM account, department, course, and product opportunities.

In partnership with Product Marketers, Commercial Product Managers, and Sales, generate and keep up to date lists of key adoptions, departments, and accounts that offer the greatest opportunity for share growth and retention.

Coordinate across business functions – sales, marketing, product, and services – to strategically resource support for sales teams to ensure the right expert is dialed in to advance and win adoptions (ex. Product Marketers, Faculty Advisors, Commercial Product Managers, authors, etc.)

Partner with Sales Enablement to continually improve sales tools and sales tool delivery to ensure that the sales team has easy access to the product-focused tools and sales collateral they need (and when, where, and how they need them) in order to win and retain adoptions – Coordinate sales tool creation with Product Marketers and Commercial Product Managers

Partner with Sales Enablement to define best practices for product training, provide ongoing product training, and provide training for new reps – Coordinate the creation of training materials with Product Marketers and Commercial Product Managers

Partner with Sales leadership, the Events team, Product Marketers, Commercial Product Management, and Faculty Advisors to plan national and local events, including event programming; agenda development; ensuring the attendance of SMEs (ex. Product Marketers, Faculty Advisors, Commercial Product Managers, authors); identification of the right event audience/prospects; supporting sales teams with inviting the right audience; tracking and reporting on event ROI/business impact

Drive accountability through regular analysis and readouts of pipeline at the portfolio, key account, key department, key course, and key adoption levels

As a key contributor to campaign team meetings, ensure alignment of audiences, goals, and messaging across direct B2B direct digital campaigns and GTM campaigns in the field

Capture and communicate the “voice of sales” to product and campaign teams, including: regular meetings with product team to provide qualitative and quantitative sales & customer feedback on products; product pilot execution and support; identifying key customers for market and product development activity; informing campaign strategies based on real time customer feedback

Ensure that events and other customer engagements in the field are tracked and can be analyzed to understand their impact on pipeline acceleration and win/loss

Demonstrate a commitment to lifelong learning while supporting diversity, equity, and inclusion

Promoting a transparent, accessible, and inclusive culture where employees are encouraged to learn more about themselves and others

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, and New York City laws, the pay range for this position is as follows: Minimum full-time salary range is between $110,000. - $130,000.This position is eligible to participate in an annual incentive program, and information on benefits offered is here here.Qualifications

A Bachelor's degree or an equivalent combination of education and 5+ years of successful experience in field marketing, product marketing, or sales management

5+ years of experience working in the US higher education course materials market

Demonstrated history of driving results via cross-team collaboration and the demonstrated ability to lead peers through influence with an intense desire to win and a palpable distaste for losing

Demonstrated ability to define, own, and execute strategies and tactics aimed at market share growth and retention

Excellent analytical skills and the demonstrated ability to create reports and analyses that enable real-time measurement and demonstrate the ROI of strategies and tactics

Experience with Salesforce reports and the ability to manipulate existing Tableau dashboards to generate reports and insights strongly preferred

Willingness and ability to travel (25-30% February-May and September-November)

Excellent communication and interpersonal skills

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.  To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here:  http://www.pearson.com/careers/diversity-and-inclusion.html Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.Job: MARKETINGOrganization: Higher EducationSchedule: FULLTIMEReq ID: 10736#location