Associate Marketing Manager, Client

The Associate Marketing Manager, Client is responsible for engaging our sell side audiences (clients) by managing the execution of multi-channel marketing programs via email marketing, digital marketing, social media marketing, lead generation, etc. This self-starter will also work alongside fellow marketers to help craft content for placement across various marketing channels, build and create marketing assets such as ads, brochures, emails, etc., and help build and maintain the content on our event websites using various content management systems.We're seeking a motivated, energetic marketer to help drive awareness, create demand and convert target audiences for its event, media, and research brands.Day-to-day ResponsibilitiesCollaborate with fellow marketing and brand stakeholders to plan and execute marketing campaigns for our event, media, training, and research products and servicesManage creation and deployment of marketing communications and collateral including emails, digital advertisements, event signage, social media posts, etc., ensuring that they accurately reflect product branding, positioning, and key messagingMaintain and establish new relationships with media partners and industry organizations; to include partner outreach, deliverables fulfillment, barter negotiation, and contract reconciliationMonitor, capture, and report meaningful, relevant data and provide analysis to be used in marketing, sales, and content developmentContribute to the marketing department to implement new marketing tactics and strategic plansSupport the marketing team with ad hoc requests and projects as neededMaintains a best practice marketing environment, driving efficiency and effectiveness. Utilizes Informa Tech’s Marketing Excellence tools and approach.