Executive Reporting and Business IntelligenceOwn the executive reporting layer for lead, application, enrollment, start, and persistence performance — including funnel conversion, budget-to-actual, forecast variance, and prior-period comparison.Lead the build and evolution of Power BI datasets, measures, and dashboards that enable self-service analytics on demand.Set and enforce KPI and metric definitions across Marketing, Admissions, and Finance, so a given number means one thing institution-wide.Carry production accountability: refresh monitoring, data availability, and investigation of discrepancies before stakeholders encounter them.Deliver monthly and quarterly executive readouts that lead with recommendations rather than results.Own recurring reporting for financial-aid packaging and LDA-based retention tracking alongside acquisition performance.Marketing Technology and CRM platform ownershipOwn administration and governance of the marketing CRM across both the campus and workforce development instances, including consolidating the two into a single supported model.Own lead routing, lifecycle workflows, automation, and the design of lead management,scoring, routing, and nurturing.Own call-tracking administration and its integration into the marketing data layer.Establish data-quality controls, change management, and system documentation that survive personnel turnover.Manage martech vendors, agency partners, and integrations; evaluate new platforms including AI-assisted and voice AI workflows.Partner with IT and Development on marketing data infrastructure and architecture.Advanced Analytics and MeasurementDirect the move of predictive lead scoring from pilot into production scoring, and the operational workflows that consume it.Own the marketing attribution model — its development, its limits, and its use in budget allocation.Lead forecasting, marketing-mix, and acquisition-efficiency analysis in partnership with Finance.Own experimentation: test design, matched-market and A/B methodology, measurement, and readout.Direct geographic opportunity and student-distance modeling to guide spend allocation and program planning.Translate model output into operational recommendations Admissions and Marketing can act on.Analytics Demand and Cross-Functional PartnershipOwn analytics request intake, prioritization, and capacity allocation — and the authority to say no, with a reason and a timeline.Resolve competing stakeholder priorities across Marketing, Admissions, Campus Operations, Finance, and IT; communicate tradeoffs explicitly.Translate business questions into analytical and technical requirements.Serve as the senior analytics voice with executive leadership, agencies, and technology vendors.Maintain a clear escalation path for data and system issues that previously routed to one person.Team Leadership, Standards, and DevelopmentLead and develop the team, supporting defined growth tracks in marketing systems and business intelligence.Review high-impact deliverables and validate calculations before they are distributed.Coach the team on SQL, Power BI, and business logic — credibly, from having done the work.Set reporting standards, metric definitions, SOPs, and documentation practice.Deliver user training on reporting and CRM systems to Marketing and Admissions staff.Regular, in-person attendance up to 5 days per week on campus/on site is an essential function of this position.This role requires on-site collaboration with students, faculty, and staff.