Product Marketing Manager

Position at Imagine Learning

Great Purpose. Great People.

At Imagine Learning weignite learning breakthroughs.Itdrives everything we do.We innovate togetherto supporteducatorsin creatingthose special moments when students experience the joy of learning at its best.We servemore than 10 million students and partner with more than 7,500 school districts nationwide.

Envision Your Experience

The Core Mathematics Product Marketing Manager will be responsible for contributing to the growth of Imagine Learning’s K-12 core mathematics portfolio that includes our certified-curricula Illustrative Mathematics. The Product Marketing Manager brings a deep understanding of the customer and the market and will be responsible for executing the Marketing Plan, effectively positioning the product in the market.

Your duties will include:

• Contributing to the development and execution of a comprehensive marketing plan, including the following elements:

  • Market analysis and competitive positioning

  • Thought leadership and messaging platform

  • Knowledge of education and mathematics research trends
  • New feature promotions to potential and current users

  • Sales tools and collateral including presentations, case studies, demo videos, marketing brochures, and white papers

  • Digital national and regional marketing campaigns to drive renewal and expansion

  • Regional and national event tactics and execution
  • Sales training and enablement tools
  • Communications and resources for current customers

• Partnering with Strategic Marketing team to execute campaigns designed to create measurable pipeline impact and support the execution of effective lead generation programs.

• Working closely with Field Enablement team to train and support the sales teams to articulate product positioning and advantages.

• Working closely with Market Research team to understand customer needs and competitive landscape and test all positioning and messaging.

• Collaborating with all key cross-functional teams, including Product Management, Field Enablement, Digital Marketing, Curriculum Experts, Sales and Success Teams, and Event Marketing.

• Other duties as required.

This is a regular,full-timeposition, based out of your home office.

Imagine Learningofferscompetitive total compensation, including incentive opportunities for allregular employees.

Share Your Expertise

Experience, education, and qualifications essential for success in this role include:

• Bachelor’s degree in related field and at least 3 years of Product Marketing experience in EdTech.

• Teaching license and elementary and/or middle school/high school mathematics classroom/curriculum experience preferred.

• Experience or understanding with Illustrative Mathematics or other OER curriculum.

• Knowledge of or ability to quickly develop a deep understanding of the K-12 marketplace and our company’s position within it.
• Strategic marketer with a passion for the customer.
• Outstanding writing and presentation skills, including ability to distill complex issues quickly and summarize key points and implications.
• Strong collaboration skills with an outstanding track record in facilitating alignment across stakeholders and teams.
• Experience with, and desire to work in a fast-moving environment

To help ensure the safety of our valued employees, customers, and other business associates, Imagine Learning encourages employees to be fully COVID-19 vaccinated. Employees entering our office locations must be fully vaccinated or have received a negative COVID test result within 24 hours of their visit.

Ignite Your Career

We support your unique career journey by providing flexibility, investing in wellbeing, and propelling growth.

• Imagine Learning is ahybrid workplace, withthe majority ofemployees enjoying the opportunity to work from home.Headquartered in Scottsdale, AZ, we also maintain offices inProvo,UT,Austin,TX,Petaluma,CA,andRock Rapids, IA.

• We offeracomprehensivebenefits programto eligible employees, including:

  • Multiple health, dental, and vision plans, including medical plans with zero employee premiums

  • 401k planwith a company match

  • Company-paidbehavioral health coaching

  • 15paid holidays, including awintershutdownfrom Christmas Eve through New Year’s Day

  • 15 days ofaccrued annualPaid Time Off (PTO)to start

  • Paid bonding leave when a new child joins your family

  • Paid volunteer hoursand annual giving events

• Imagine Learningis committed to fostering, cultivating, and preserving a culture ofDiversity,Equity, andInclusion.

• We offera wide variety ofprofessional development programs, including tuition reimbursementfor eligible employees.

Imagine Learning is an Equal Opportunity Employercommitted to a diverse workforce, providing equal employment and advancement opportunities to qualified individuals. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected status. Imagine Learning will reasonably accommodate qualified individuals as required by law.

• ID: #42485780
• State: Arizona Scottsdale 85261 Scottsdale USA
• City: Scottsdale
• Salary: TBD
• Job type: Full Time
• Showed: 2022-06-06
• Deadline: 2022-08-02
• Category: Et cetera