Regional Sales Director

The Regional Sales Director drives sales performance and execution across assigned communities nationwide, both existing and in development. Delivers ongoing sales training to team members at all levels. Partners with Executive Directors to meet and exceed occupancy and sales targets. Oversees customer relationship management (CRM) tools within YARDI, including Lead Manager, Speed to Lead, Customer Journey, and conversion metrics. Accountable for sustained occupancy growth and achievement of weekly, monthly, and annual census goals. This position has direct supervisory responsibilities.  Coach, Train, and Analyze Provide strategic coaching and training to support teams, ensuring consistent execution of sales best practices.Guide teams to:Conduct at least three weekly home visits and send five personalized OneDay videos.Maintain 15+ daily prospect connections and timely follow-up using CRM tools.Deliver daily tours with tailored “One Extra” experiences for prospects.Meet conversion benchmarks (50% inquiry-to-visit; 25% visit-to-move-in) and achieve five move-ins per month.Drive occupancy and revenue growth through CRM analytics, Yardi reports, and strategic sales planning.Collaborate with Regional Operations and Clinical Partners to meet occupancy goals and ensure community success.Support Executive Directors with sales associate performance reviews and ensure proper training documentation.Lead weekly team and individual calls to review lead stages, tour activity, and sales outcomes. ScheduleTypically works Monday through Friday, with occasional weekend availability to support community events such as open houses.Requires up to 80% travel to assigned communities.Perform other duties as assigned.