National Account Manager

STRATEGIC BUSINESS PLANNING & EXECUTIONExecutes short and long term strategies and activities consistent with RBNA objectives and standards.Allocates resources where the investment has the highest payback with strategically important customers.Drives the business planning and budget process for the assigned businesses.Monitors market trends and feeds relevant consumer and competitive information to the HQ Insights Department.Penetrates the senior executive levels at each customer’s HQ & the various field based personnel via Business Review to align Red Bull strategic objectives with that of the customer.Must align internal Red Bull resources from all functional areas to achieve objectives. EXECUTE RED BULL STANDARDSShelf/Distribution - Executes distribution on priority packages consistent with RBNA recommendations and ACV goals for each retailer. Ensures all retailer account schematics reflect Red Bull standards relative to flow, package mix, Fair Space Index, and Strike Zone.Price - sells Red Bull’s optimum prices by utilizing best practices and available tools. Customizes presentations to appeal to customer’s needs and fulfill mutual objectives. Secures pricing and promotional programs that align with Red Bull internal guidance documents.Promotion - Executes annual promotion schedule in accordance with RBNA objectives and customer volume/share goals. Creatively sells Red Bull standards and price points in a way that resonates with the customer’s needs. Ensures all promotions are accompanied by effective POS and incremental displays.Presence - Customizes sales pitch to achieve account goals while driving effective, permanent merchandising in-store. Evaluates ROI prior to recommending specific POS or customized solutions. Executes merchandising in-line with RBNA guidelines. BUDGET PLANNINGConstructs annual Customer Marketing Agreements and manages associated funds for each retailer.Consistently tracks and evaluates Trade Investments to ensure highest return on investment.Drives post-promotion analysis following all programs to evaluate promotional effectiveness and display execution.Thoroughly analyses customers’ sales to define priorities and focus for the team at both the national & Regional levels. MANAGEMENT OF REGIONAL & DP RELATIONSHIPS THAT INFLUENCE EXECUTION ACROSS THE USEffectively establishes ‘Wiring Model’ that ensures all Regional management are wired with specific Red Bull personnel that manage the HQ & Regional business.Establishes necessary tools and business review templates to ensure data consistency with Regions and DPsGathers regularly/quarterly updates from marketing about the latest achievements/highlights and shares them with their team, the retailer HQ teams, and relevant Region personnelCommunicates regularly and works effectively with all internal and external stakeholders.Leverages the input for marketing and finance experts to develop strong plans and conceptual sells to the retailer HQ teams.Consistently coaches broader account team to ensure effective partnerships, programs, key retail relationships, and collaborative relationships with Red Bull & Distributor Partners (DP) field personnel in each Region.