Sales Director, Adult Beverage Team

The Sales Director – Adult Beverage Team, will be primarily responsible for penetrating CPG/AB Brand, Marketing & Shopper teams to drive investment in the deployment of Vestcom Media Solutions (VMS) products and services.  This individual will be a results-oriented sales executive with a proven track record of driving profitable top line revenue growth through consultative, top-to-top selling into large, complex retailers, CPG/AB’s and media agencies, with 10+ years of recent experience in the CPG/AB industry. This individual will have the diverse skill set of being able to engage both brand clients and C-suite or executive level, but also be comfortable selling at the ground level. The ideal candidate would bring an expertise in Adult Beverage organizational dynamics, knowledge about their Marketing, Merchandising, and Operations strategies and processes, as well as an established network of CPG/AB contacts that deploy media spend for Adult Beverage brands. This role requires strategic vision, creativity, initiative, analytical skills, and the ability to sell and negotiate a differentiated in-store media solution.  Success will require the deployment of innovative business strategies that result in closing key opportunities at assigned CPG/AB accounts, with focus on revenue growth and client expansion.  The Sales Director may also be responsible for management of Account Managers supporting the deployment of VMS campaigns.Essential Duties and Responsibilities (include but may not be limited to the following):

Lead the formulation and execution of sales strategies & plans across the team

Penetrate and develop high level customer relationships with senior leadership across assigned territory

Call on various functional groups (Brand, Trade Marketing, Shopper Marketing, etc.) at Adult Beverage clients to secure support for Vestcom Media Solutions.  

Call on local CPG/AB Shopper Teams to secure media spend behind VMS products and services

Ability to confidently deliver the Vestcom shelf edge value proposition and be able to influence clients through a strong working knowledge of our solutions, products and services

Must have strong analytical skills and the ability to understand key retailer and CPG/AB measurement criteria on both topline and bottom-line metrics 

Possess exceptional listening skills and ability to apply creative problem-solving abilities

Comfortable with carrying individual quota in excess of $4MM

Own prospecting approaches and develop presentations and proposals that position VMS as a winning media value proposition

Manage Sales pipeline and deliver consistent close rates to achieve Sales goals

Provide detailed and accurate sales forecasting utilizing existing CRM tool

Monitor customer, market, and competitor activity and provide feedback to company leadership team 

Ability to understand market dynamics, as well as evangelize and execute next gen solutions (i.e. digital) 

Represents VMS at tradeshows and local retailer and marketing events as needed

Work cross functionally with other members of the Vestcom Executive, Marketing, Strategy, Business Development, Finance, Solutions and Shopper teams to support the sales process

Supervisory Responsibilities

Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.