BODYARMOR Sports Nutrition is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team - which consists of BODYARMOR and POWERADE brands. BODYARMOR Sports Nutrition exudes an entrepreneurial culture backed by the resources and insights of one of the world's most iconic companies , The Coca-Cola Company , which acquired BODYARMOR in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.BODYARMOR is looking for a Senior Manager, Category Management and Analytics to join our team. This role will report to our VP of Category Strategy and Insights at BODYARMOR, with a dotted line to the VP of Category Leadership at Coca-Cola's North America Operating Unit.In this role you'll play a crucial part in defining the business growth strategies for a portfolio of brands across multiple customers. We will rely on your analytical expertise to build strategies and frameworks to accelerate category performance and quickly identify growth opportunities. You'll need to possess strong leadership skills, sharp commercial acumen, and know how to connect people and resources to drive growth opportunities for BODYARMOR Sports Nutrition.Job Responsibilities Include
Work directly with Walmart and Sam's Club merchants as the Sports Drink Category Advisor to build the strategy and identify category growth opportunities
Leverage multiple data sources (Luminate, Numerator, MADRID, Nielsen etc.) to consult and co-create category strategy for both instore and online consumers to drive total category growth
Lead consumer insights for the Merchants at Walmart and Sam's Club
Work with the merchants to shape the category strategy in a consumer backed approach
Own day to day requests from the merchants regarding shopper, consumer, and analytical insights
Works with the category leaders to develop and implement best in class reporting, assortment optimization, and planning best practices for the category
Lead analysis of consumer habits, attitudes, and consumption occasions to identify specific opportunities to engage shoppers and influence purchase behavior at the shelf and online
Consults with Merchants teams to provide strategic insight based on analytical expertise
Share analytical best practices and build capability 'playbooks' to scale across OU's
Qualifications & Requirements
Must be based in or willing to relocate to Bentonville, Arkansas area
Bachelor's degree in Business, Economics, Marketing, Engineering or related field.
6-7+ years of Category Management or equivalent experience in a fast-moving consumer goods (FMCG) company, including specific experience in the development and execution of consumer strategies and programs and sparking/stills brand experience.
Proven record as team collaboration, management and development.
Strategic thinking, planning and project management skills are required.
Proficiency in marketing research tools, especially qualitative and quantitative studies
Experience in profit & loss business management, content development, and understanding of general management are needed
Deep understanding of leveraging Luminate and MADRID insights and analytics
Proficiency with Microsoft Office Suite products is required, specifically Microsoft Excel
Must possess, or be able to rapidly develop, a strong knowledge of products within assigned category and division sales requirements.
Skills Leadership; Social Media; Sales Channel Development; Conversion Rate; Key Performance Indicators (KPI); Digital Advertising; Marketing Campaigns; Structured Query Language (SQL); Branding; Media Buying; Demand Generation; Channels Strategy; Product Commercialization; Marketing Strategies; Alteryx; Customer Insights; Market Segmentation; Customer Data; Microsoft Office; Strategy Development; Google Analytics; Tableau; Microsoft Power BI; Customer Engagement; Marketing InsightsWe are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Full-time