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- Develop strategy, implement, and refine digital marketing programs, continually optimizing programs for cost-efficiency and scale.
- Evaluate and recommend new or refined programs to increase the profitability of the online channel.
- Oversee campaign development and analysis of results for optimization opportunities.
- Research, implement and manage effective digital marketing campaigns.
- Recommends marketing programs and provides direction to agencies.
- Assist in the marketing of new products and improvements to online content and functionality.
- Leverage web statistics and analytics to optimize campaign performance.
- Performs regular competitive analyses, reports relevant findings, and recommends digital marketing innovations to be tested.
- Investigates emerging interactive media and provides recommendations for potential projects.
- Ensure that all marketing programs on the web are consistent with, and support enterprise goals and business plans.
- Bachelor's degree is required. Degree in Business, Marketing, Communications, or related field is preferred.
- 3-5 years of strong knowledge and experience in digital marketing is required.
- Direct experience managing SEM, display and programmatic advertising, and social media is required.
- Strong knowledge of best practices in display advertising and search engine marketing is required.
- Experience with rich media ad serving vendors and technologies are required.
- Experience with and understanding of tracking tags used for online media banners and paid search (ex., DoubleClick, Adobe / Google Analytics, Floodlight, optimization & retargeting pixels, etc.).
- Experience supervising outside vendors and agencies is important.
- ID: #23609800
- State: California Costamesa 92626 Costamesa USA
- City: Costamesa
- Salary: USD TBD TBD
- Job type: Permanent
- Showed: 2021-11-29
- Deadline: 2022-01-27
- Category: Et cetera