Associate Marketing Manager, Global Brand Marketing (Barbie)

05 May 2024

Vacancy expired!

The Opportunity: The Associate Manager, Global Brand Marketing will be working on the Barbie Global Brand Team to help deliver best-in-class global franchise marketing strategies for the Barbie brand that will create maximum value for the company. Working alongside the Sr. Manager, Global Brands and working closely with colleagues across the company, the Global Associate Marketing Manager will assist in ensuring that the brands have exceptional marketing support within budgets.What Your Impact Will Be: Ensure all brand marketing projects are supported by business strategy, objectives and insightsAssist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of businessWork closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer InsightsCommunicate regularly with regional teams and lines of business to ensure needs are being metPresent with confidence to drive brand strategy and productsBrief and develop marketing assetsHelp develop global marketing campaigns for execution at a local levelMonitor key trends, brands and competitors’ performance in all marketsLead global business reporting and analysisWork with other Mattel Global Brand teams to share plans and ‘best practices’ around the worldAct as point of contact for brand inquiries and dissemination of brand information and assets

  • ID: #49868725
  • State: California Elsegundo 90245 Elsegundo USA
  • City: Elsegundo
  • Salary: USD TBD TBD
  • Job type: Full-time
  • Showed: 2023-05-05
  • Deadline: 2023-07-04
  • Category: Et cetera