Business Analyst - I

04 Jul 2024

Vacancy expired!

Description

Job Title: Web Analyst

a fortune 500 company is seeking a Web Analyst to join our Global Marketing Decision Science team. You will lead all training enablement for Google Analytics 360 and web analytics. You will be at the forefront of ensuring that our marketers are infusing web analytics insights into their marketing strategies and tactics. You will work within a collaborative cross-functional team responsible for delivering an always-on robust web analytics platform and ensuring that the organization gets maximum value out of it. We're looking for someone with a passion for educating gets a sense of fulfillment out of solving problems to make others' lives better and is unafraid to ask questions.

What you will be doing:

Serving as the Global Google Analytics 360/web analytics training enablement lead

You will be the first person people come to for web analytics/Google Analytics 360 guidance mentorship questions

Leading in-person training with various stakeholders

Holding in-person office hours to assist stakeholders with their self-serve web analytics issues

Overseeing the Global Web Analytics Resource Hub - an internal site that serves as the single source of truth for all Google Analytics 360/web analytics related resources

Managing the #web-analytics power user community on Slack including authoring/publishing announcements and triaging questions asked by stakeholders

Ensuring that marketers understand how to get the most out of Google Analytics 360 in order to craft more intelligent marketing strategies and make data-informed decisions

Developing new and innovative web analytics training and enablement solutions that can scale to reach the maximum amount of users

Run ad hoc analysis to support digital projects

We're looking for a:

Team Player: someone who wants to learn and grow in a fast-paced always-evolving environment with the support and mentorship of a collaborative and driven team

Answer Seeker: someone with a mindset to ask the right questions to understand and articulate the business problem then investigate and implement solutions

Corporate Navigator: someone who understands the nuances of working in an enterprise technology corporation and can effectively operate in such an environment.

Adaptable Operator: someone who isn't deterred by adversity challenges or frequent change

Forward Thinking: someone who demonstrates the ability to foresee potential problems before they occur and then implements solutions to mitigate

High Emotional Intelligence: someone who demonstrates a high degree of self-awareness and empathy in order to work effectively with

Requirements

Key Skills Experience:

2 - 4 years of experience in web analytics

Deep expertise reporting out of Google Analytics 360 standard reports custom reports Explore UTM based reporting

Basic understanding of Google Analytics 360 admin configuration settings and advanced functionality filters referral exclusions default/custom channel groupings Multi-Channel Funnel Reports unsampled reports data import goal configuration

Moderate experience with Data Studio and BigQuery

Proficiency in communicating complex technical topics to a non-technical audience in a clear coherent way

An understanding of the needs concerns and common business questions of marketers

Ability to communicate effectively with technical/implementation teams

Highly motivated detail-oriented and a self-starter

Process-oriented with a focus on scalability in everything you do

Added bonus:

Expertise with Data Studio and BigQuery

Experience using a debugger to inspect analytics server calls

Deep understanding of web tracking technology working with a data layer nuances of cookie-based tracking URL query parameter use dimension scoping etc.

Experience working in an Agile environment

Innovation starts with people.®

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  • ID: #43826075
  • State: California Sanfrancisco 94111 Sanfrancisco USA
  • City: Sanfrancisco
  • Salary: $34.00 to $37.00 hourly
  • Job type: Contract
  • Showed: 2022-07-04
  • Deadline: 2022-09-01
  • Category: Et cetera