Consumer Insights Researcher

The Consumer Insights Researcher is responsible for leading primary consumer research that drives business decisions across product innovation, portfolio strategy, pricing, marketing, shopper experience, and customer understanding. This role serves as a strategic partner to cross-functional stakeholders by transforming consumer insights into actionable recommendations that improve business outcomes and consumer satisfaction.The ideal candidate is an experienced researcher with strong expertise in both quantitative and qualitative methodologies. They are capable of independently managing end-to-end research projects, applying statistical rigor to data analysis, and effectively communicating insights to stakeholders at multiple levels of the organization.Key ResponsibilitiesResearch Design & ExecutionLead end-to-end primary research projects from business question development through final recommendation.Recommend appropriate methodologies based on business objectives, including surveys, focus groups, in-depth interviews, concept testing, product testing, segmentation, pricing, shopper, and customer experience research.Design questionnaires, discussion guides, sampling plans, and research approaches that ensure methodological rigor and actionable outcomes.Manage external research vendors, fieldwork partners, and sample providers to ensure project quality, timeliness, and budget adherence.Evaluate research quality and proactively identify risks, limitations, and opportunities for improvement.Analysis & Insight DevelopmentAnalyze quantitative and qualitative data to uncover meaningful consumer behaviors, motivations, needs, and market opportunities.Utilize SPSS to conduct data cleaning, weighting, statistical testing, segmentation analyses, and advanced analytical techniques.Integrate findings across multiple data sources to develop comprehensive consumer understanding.Translate research findings into clear business implications and strategic recommendations.Identify emerging consumer trends and opportunities that can inform future business decisions.Stakeholder Consulting & InfluencePartner with product, marketing, sales, strategy, and commercial teams to understand business challenges and define research needs.Serve as a trusted advisor by recommending research approaches and guiding stakeholders through interpretation of findings.Present insights and recommendations to cross-functional stakeholders and leadership audiences.Educate stakeholders on consumer behavior, research methodologies, and best practices for evidence-based decision-making.Operational ExcellenceManage multiple concurrent research initiatives while balancing speed, quality, and business impact.Maintain research documentation and contribute to knowledge management efforts across the Consumer Insights organization.Support continuous improvement of research standards, tools, and processes.Stay current on evolving research methodologies, analytical techniques, and consumer insights best practices.