Digital Analyst

Description Agency based in Irvine; California is seeking a Digital Marketing Analyst on a remote basis. The role will involve working in the analytics and marketing industry, primarily focusing on tracking and analyzing website traffic and user behavior, creating and managing marketing funnels, and data visualization. This role offers a long-term contract employment opportunity.-Proficiency in Data Management and Analysis Tools: Experience in creating and maintaining dashboards that communicate key metrics and performance indicators effectively. Solid understanding of data structures, database management, and data visualization.-Technical Implementation and Tracking Expertise: Hands-on experience in implementing and managing tracking codes, setting up event tracking, and ensuring data accuracy across multiple platforms. Familiarity with troubleshooting tracking issues and optimizing data collection processes.-Strong Analytical and Problem-Solving Abilities: Solving complex problems and delivering actionable insights that drive business performance. Experience in setting and measuring campaign-specific KPIs and objectives.Requirements

Agency experience a plus

Google Analytics: Essential for tracking and analyzing website traffic and user behavior.

FunneliO: Useful for creating and managing marketing funnels.

LookerStudio: Important for data visualization and business intelligence.

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