Digital Content & Innovation Lead at Emeral Coast Genetics

Social Media Innovation Strategist

Creative Social Media Technologist

Digital Content & Innovation Lead

Creative Tech Lead (Social Platforms)

Social Media Futurist

Key Skills to Look For:

1. Platform Mastery:

Deep understanding of TikTok, Instagram, YouTube Shorts, X (Twitter), Threads, LinkedIn, and emerging platforms like Lemon8 or BeReal.

Awareness of platform algorithms, trends, and new features.

2. Creative & Technical Fluency:

Ability to ideate and execute highly shareable, innovative content.

Skilled in tools like Adobe Creative Suite, Final Cut Pro, After Effects, Figma, and generative AI tools (e.g., ChatGPT, Midjourney, Runway ML).

Comfortable using social APIs, analytics platforms, and potentially light coding (JavaScript, Python) for automation or creative builds.

3. Innovative Thinking:

Proven ability to use new tech to push boundaries—e.g., interactive filters, AR/VR campaigns, gamified content.

Experience working with influencer tech, content personalization, or social commerce tools.

4. Strategic Mindset:

Able to tie innovative content back to business goals (growth, engagement, lead generation).

Understands branding, tone of voice, and community building.

5. Trendspotting & Thought Leadership:

Regularly publishes or speaks on social media trends or digital creativity.

Comfortable representing your brand as a digital pioneer.