Digital Program Manager

22 Nov 2024

Vacancy expired!

#6557

Seeking a Digital Program Manager in the Irvine, CA area for a full time position.

The Digital Program Manager will drive the strategy and optimization of the execution of paid search engine marketing campaigns, programmatic display advertising and paid social media campaigns to engage consumers and drive direct response to support business goals. The ideal candidate will understand direct response marketing and digital marketing, and how online can support cross-channel marketing and enhance advertising campaigns, drive website traffic, and generate leads and sales.

Responsibilities:

  • Understand insurance services and how the insurance industry is using digital marketing.
  • Develop, implement, and evaluate display advertising, paid search engine marketing, and paid social media strategies to generate leads and sales efficiently and increase brand awareness.
  • Accountable for business metrics associated with display advertising, paid search engine marketing, and paid social media performance including click-through rates, interaction rates, lead generation, sales, revenue, CPC, CPL, CPS, CPA, conversion rates, and ROI.
  • Works closely with internal departments-such as marketing, product management, research, database, information systems, and outside advertising agencies and vendors to execute programs.
  • Recommends marketing programs and provides creative direction to agencies.
  • Participates in cross-functional project teams to drive projects.
  • Ensures design and content meet brand and legal standards, and also adhere to best practices in usability.
  • Performs regular competitive analyses, reports relevant findings, and recommends digital marketing innovations to be tested.
  • Analyzes results of projects and makes recommendations to optimize and improve performance.
  • Supports the Digital Marketing Manager in planning and strategy development.
  • Investigates emerging interactive media and provides recommendations for potential projects.
  • Identifies opportunities for new, innovative programs and interfaces with executive management and other key managers as needed to champion new ideas.

Qualifications:

  • Bachelor's degree is required. Degree in Business, Marketing, Communications, or related field is preferred.
  • 3-5 years of strong knowledge and experience in digital marketing is required.
  • Prefer candidate with digital marketing experience in the insurance industry.
  • Experience evaluating metrics reports is required.
  • Direct experience managing display advertising, paid search engine marketing, and paid social media is required. Proven project management experience essential.
  • Strong knowledge of best practices in display advertising and search engine marketing is required. Experience with rich media ad serving vendors and technologies are required.
  • Must possess excellent communication, interpersonal and leadership skills.
  • Budget management experience is preferred.
  • Must be proficient with Microsoft Office applications (Word, Excel, PowerPoint, etc.).
  • Must be able to perform competitive analysis and develop strategic plans.
  • Experience with and understanding of tracking tags used for online media banners and paid search (ex. Floodlight tags, retargeting pixels, etc.).
  • Must be a self-starter and enjoy working in a fast-paced team environment.
  • Experience analyzing results of projects and making recommendations for next steps.
  • Time management and prioritization skills are key as this position will have multiple projects and campaigns at one time.
  • Experience supervising outside vendors and agencies is important.
  • Successful completion of pre-employment assessments, background and drug screenings.

Remarkable benefits:

  • Health coverage for medical, dental, vision
  • 401(K) saving plan with company match AND Pension
  • Tuition assistance
  • PTO for community volunteer programs
  • Wellness program
  • Employee discounts
No Corp to Corp No Sponsorship No third party candidates considered for this position

If qualified and interested in this opportunity, please reply to JO#6557 along with a copy of your updated resume.

#MantekPriority #PriorityMantek

  • ID: #23259102
  • State: California Costamesa 92626 Costamesa USA
  • City: Costamesa
  • Salary: USD TBD TBD
  • Job type: Permanent
  • Showed: 2021-11-22
  • Deadline: 2022-01-20
  • Category: Et cetera