Vacancy expired!
Support execution of the new method site redesign and facilitate ongoing maintenance and merchandizing of product brand DTC portfolio (Mrs. Meyer's, Method, Babyganics). Responsibilities:
- Support method Site Redesign and manage project timeline that captures all workstreams required to launch the site inclusive of design + content development, site dev, distribution, 3rd party service integration, and QA
- Plan project tasks, schedules, and briefs with the Creative Operations and Brand Experience teams Support & participate in weekly project team meetings and work sessions, identifying key milestones, critical paths, process documentation, and recaps
- Manage the site migration budget
- Collaborate with DTC lead on defining site strategy and developing roadmap
- Lead brief development for development agency, by translation business and marketing digital needs to technical requirements across end-to-end consumer buying journey g) Identify solutions and assess (technologies, platforms, vendors) to bring the site concept to live and to meet new or unmet consumer needs.
- Facilitate the on-boarding of new digital platforms and tools and partner with IT to ensure integrations and development meet standards.
- Lead site merchandizing for site launch and validate product claims and copy with legal and regulatory teams.
- Conduct user research and usability studies, collaborating with designers, developers, and research teams
- Serve as main point of contact with development agency on the execution of the site build and ensure that all tasks are delivered on time and per expectation.
- Support stakeholder alignment around product vision and features for minimum viable site launch Create presentations and reports to communicate project status
- DTC ongoing business support (across brands)
- Collaborate with marketing and creative studio to develop creative briefs for new product launches.
- Implement website updates in BigCommerce
- Drive coordination with Supply Chain to ensure inventory is up to date and new products are launched on time.
- Perform product merchandizing audits to ensure products meet regulatory and are ready for website redesign.
- Deliver monthly analytics of DTC performance and develop reports for stakeholder share out
- Supporting DTC product merchandising & automation of merchandising process with Salsify/SAP Conducting QA reviews
- Facilitate promotional calendar across brand portfolio
- Familiarity with SEO implementation and best practices
- Ad Hoc data analysis and reporting requests
- Work with third party process and vendors
- 3+ years of experience in a digital, eCommerce or marketing/brand management preferably with experience in direct-to-consumer consumer product goods.
- Proficient in project management and working with project management tools
- In-depth knowledge and experience with digital marketing and DTC tech stacks.
- Ability to translate business, marketing, and consumer needs into technical requirements
- Proven track record on business management and commercial results
- Proven track record of delivering consistent, positive business results
- Strong initiative and drive relentless when it comes to achieving a goal
- Excellent analytical and problem-solving skills with the ability to translate data into actionable insights
- Strong cross-functional communication skills, both oral and written
- Preferred skills include BigCommerce, Sales Force Marketing Cloud, Klaviyo and experience in Consumer Package Goods (Client) industry and global business environment with direct-to-consumer, online marketplaces (Amazon, Alibaba, Walmart, Target), or business-to-business.
- ID: #49413030
- State: California Sanfrancisco 94105 Sanfrancisco USA
- City: Sanfrancisco
- Salary: BASED ON EXPERIENCE
- Job type: Contract
- Showed: 2023-03-06
- Deadline: 2023-05-04
- Category: Et cetera