Direct to Consumer Marketing Manager

Are you passionate about marketing and eager to make a tangible impact in the healthcare sector? We’re seeking a dynamic consumer marketing manager to lead and execute DTC tactics that drive brand awareness and conversion initiatives. This role emphasizes digital communications while utilizing a variety of channels such as broadcast, CRM, direct marketing, and in-office strategies.  The Marketing Manager will work in collaboration with the Senior Director of Marketing and brand team to develop and execute strategic and tactical marketing plans for the screening business. This individual is responsible for managing cross-functional teams in the development of advertising and promotion tactics and execution. This position requires the individual to foster positive working relationships to partner collaboratively with internal and external partners to execute plans Key Responsibilities Include: Develop and Execute Consumer Campaigns 

Lead the strategy and execution of multichannel consumer campaigns—including digital, broadcast, CRM, and in-office tactics—to drive brand awareness, increase screening intent, and support Shield adoption. Activate Patient-Facing Experiences in Practices 

Design and deploy consumer-facing materials for the in-practice setting (e.g., waiting rooms, exam rooms, rep-enabled tools) to help patients take action on screening—coordinating closely with sales and HCP marketing to ensure clarity of roles and brand consistency. Drive Agile Campaign Management 

Manage the full campaign lifecycle using agile workflows—from insight and brief development through MLR approval, launch, and in-market optimization—continuously iterating based on performance and learning. Leverage Consumer Insights & Campaign Analytics 

Use dashboards, KPIs, and segmentation insights in collaboration with analytics partners to refine messaging, targeting, and channel strategy—ensuring data-backed decision-making throughout the funnel. Ensure Cross-Functional and Brand Alignment 

Work across consumer marketing, field, training, PR, and MLR to deliver cohesive, compliant, and high-impact consumer experiences that reflect Shield’s value and urgency. Oversee Agencies, Budget, and Strategic Planning 

Manage day-to-day agency execution, oversee the consumer marketing budget, monitor market trends, contribute to brand planning, and support reporting cycles that demonstrate ROI and inform long-term strategy