Director, Content Consumer Insights

We are looking for a Director to help lead content consumer insights across NBC and Peacock. This individual will be a key member of the team responsible for designing, executing, and socializing custom primary research focused on Scripted TV, Late Night and Live Events content. The role partners closely with the content development, marketing, and strategy teams to champion the voice of the viewer across a show’s lifecycle. Success requires not only expertise in data and analysis, but also a strong grasp of culture and the broader television landscape, shaping what people watch and understanding how they engage.  This position reports to the VP, Content Consumer Insights. Responsibilities:Lead a portfolio of custom quantitative and qualitative research projects across scripted content, including pilot/episode testing, creative materials (trailers, key art, promos), early-stage concepts, and series performance. Partner with internal partners to bring the audience perspective into creative decisions, helping shape positioning, tone, and narrative choices. Translate complex findings into clear, compelling narratives that inspire creative leaders and influence high-level decision-making. Integrate primary insights with behavioral, social, and performance data to deliver holistic, actionable recommendations. Oversee research vendor partnerships, ensuring best-in-class execution across methodologies, and managing timelines, recruitment, survey programming, analysis, and reporting. Collaborate on genre and landscape studies, situating NBCU’s scripted content within both the competitive environment and broader viewer behaviors and cultural shifts. Stay immersed in the evolving world of scripted television and viewer behavior, tracking shifts in how people discover, sample, and commit to shows, as well as broader cultural conversations that shape content consumption. Mentor and guide junior team members, fostering a culture of curiosity, rigor, and storytelling to elevate findings.