Director, Content Strategy & Social Creative

The Director, Content Strategy and Social Creative is part of the Global Content Strategy, Development & Distribution team. This individual will be part of a global team responsible for developing best-in-class social content on behalf of Visa’s marketing positioning and voice.This individual will lead creative direction for all of Visa’s social platforms – with a special focus on always-on and reactive content developing concepts, content and extensions that align with brand and business objectives. This person should have passion and experience in:Generating innovative, social-first content and campaigns designed for always-on and reactive moments, particularly those across Sports, Music, and Travel.Concepting, directing, writing, and producing content alongside internal and external creative partners for both planned and reactive moments.Translating social insights and brand strategy into best-in-class social content and creative.Leading cross-functional teams to brainstorm, refine, and execute global social campaigns and content across priority platforms, including TikTok, Instagram, YouTube and X.Coaching, teaching, and developing members of the team – both direct reports and collaborators – to create social-first content that’s right sized to the moment, on-trend, and on-brand.Essential Functions:Use social insights and best practices to create bespoke content designed to breakthrough on priority platforms, especially during always-on moments and reactive/real-time opportunities.Partner with Social Strategists to identify communities, conversations, and cultural moments (via social listening and analysis) at the intersection of on-trend and on-brand. Evaluate intersections for brand relevance and creative potential.Develop copy and creative in response to real-time trends and reactive opportunities.Partner with external agencies and internal stakeholders to develop best-in-class, social-native content, inspiring creative confidence and modeling collaboration, a bias to yes, and adaptability.Proactively plan, manage, and direct content capture opportunities and real-time social campaigns, inclusive of high-profile sponsorships, creator collaborations, and VIP talent.Translate platform-level best practices, algorithm shifts and competitive intelligence into strategic recommendations and creative territories.Set and model high creative standards, including brand voice and guidelines, leading through example and inspiring partnership and learning across cross-functional and regional teams.Mine, track and identify trends from the Visa community that can inform future strategies, franchises and campaigns.This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.