Vacancy expired!
- Build and support an industry-leading CRM and customer lifecycle marketing team that has testing and data at the heart of it.
- Responsible for overall management and growth of our CRM channel, including email and push marketing, as well as delivering on audience lifecycle management objectives
- Design communications and notifications to encourage more usage and distribution.
- Develop customer segmentation, targeting and contact strategies to maximize performance of key subscriber segments.
- Consistently launch and monitor experiments designed to impact user retention, engagement, and product development
- Develop programs that drive incremental usage and revenue for existing customers as well as referral programs to engage loyalty
- Establish clear guidelines for what defines a Marketing-led email or in-app notification versus a transactional, policy or other email
- Partner with sales & product to drive improvement in the customer experience as hand-offs occur throughout the funnel
- Work with the Analytics and Data Engineering team to highlight key engagement and churn indicators, and leverage data to continuously strive for personalization at every touchpoint.
- Lead with vision, boldness, collaboration, and effective communication
- 8+ years of CRM & loyalty experience, FinTech and/or marketplace experience is a plus
- Experience building, leading, and cultivating high-performance CRM marketing teams and agencies
- A track record of building and using technologically-advanced and data-driven systems to grow a business
- Ability to build emails and workflows in Pardot and report out on their performance in Looker
- Understanding of how marketing channels complement one another in order to run effective cross-channel marketing campaigns that drive the highest efficiencies
- Highly strategic yet hands-on, able to balance long term strategy with short term results
- ID: #23691717
- State: California Sanfranciscoca 00000 Sanfranciscoca USA
- City: Sanfranciscoca
- Salary: USD TBD TBD
- Job type: Permanent
- Showed: 2021-12-01
- Deadline: 2022-01-30
- Category: Et cetera