Discovery Team Creative Lead – Creator Platforms

The Opportunity: 

We are seeking a dynamic and experienced Creative Lead to join the Future Lab Discovery team, on a pod specifically focused on ideating and validating experiences for Creator Platforms. This role offers an exciting opportunity to shape the future of play by exploring and developing experiences for digital platforms and related product.What Your Impact Will Be: As Creative Lead, you will drive the ideation and validation of new concepts through iterative Discovery sprints grounded in empathy, ideation, prototyping, and testing. You will apply your design expertise to imagine new play experiences, craft engaging presentations and brand-authentic prototypes, and lead brainstorming and research sessions. You will conceptualize worlds, characters, stories, and experiences based on Mattel IP, as well as craft engagement loops, objectives, and rewards. In this role you will partner closely with Product Management and Tech leads, as well as collaborate with a cross-functional team—including UI/UX designers, toy designers, digital producers, Consumer Insights, and Marketing—to determine which concepts move forward to production. Across your projects, you will champion design excellence, the consumer’s voice, and the core values of Mattel’s brands.Key Responsibilities:Innovate and design digital play experiences that engage consumers and leverage Mattel’s beloved IP in new waysLead creative for regular sprint cycles to evolve, validate, and refine conceptsDefine experience objectives, rules, and engagement loopsExecute design assets for concept validation, including moodboards, storyboards, character designs, graphics, and prototypes. Ability to create audio and video assets a plus.Drive product strategy and vision, particularly for high-complexity products and Creator PlatformsBuild strategic alignment between team members, internal and external partners, and executive leadershipAdvocate for consumer needs and align design solutions with business goalsPresent concepts to cross-functional teams and executive management