GTM AI Engineer

At Freshworks, we're introducing AI across our go-to-market organization to accelerate how we understand buyers and act on revenue signals. As a key member of the Web & Revenue Marketing team, you will build the internal agents, workflows, and intelligence systems that help our frontline teams operate more effectively. Currently, our buyer signals are scattered across systems like Salesforce, Marketo, Outreach, product usage data, and intent platforms. Your role will be to bridge these gaps—connecting the signals, providing context, and enabling teams to take fast action. You'll have full executive sponsorship, high-impact problems to solve, and a blank canvas to shape how AI is applied across the Freshworks go-to-market organization. What You Will DoBuild AI-Powered GTM Workflows: Design and deploy intelligent workflows across lead management, account research, routing, scoring, prioritization, personalization, seller briefings, and follow-up support. Turn Buyer Signals into Action: Build systems that detect, enrich, prioritize, and act on high-value buyer activity across the funnel by engineering contextual data pipelines (web activity, intent, product usage, CRM history). Create the GTM Agent Tool Layer: Integrate tools and APIs across our stack, including Salesforce, Clay, Marketo, Relevance, Claude Code, sales engagement platforms, web analytics, enrichment providers, and internal data sources. Build Intelligent Alerts: Create systems that notify teams of critical buyer activity, such as target account engagement, key persona activity, competitor mentions, buying committee movement, or stalled follow-up. Move Prototypes to Production: Take working AI/automation concepts and harden them with robust authentication, logging, tracing, retries, error handling, documentation, and cost controls. Partner Across the Revenue Engine: Collaborate with Web, Marketing Ops, Sales Ops, Demand Gen, RevOps, SDR/BDR teams, and Core Engineering to translate business needs into scalable systems.