Manager, Consumer Public Relations - JUSTIN, Lewis Cellars & Landmark Wines

Manage the creation and execution of strategic public relations plans for the Wonderful Company’s Portfolio of brandsIdentify, outreach and coordinate event sponsorships, collaborations and partnerships that elevate the brandsStaff branded special events, food and wine festivals, national and regional trade shows, media tours and integrations, red carpet events and sampling programs, serving as a brand spokesperson and representative.Support trade and consumer media relations efforts, influencer programs and outreach including media list development, media tracking and monitoring, packaging coverage and clips, and preparing seasonal and quarterly results gridsBuild and nurture proactive and reactive media relationships with key media contactsDemonstrate a full understanding of the consumer media landscape including writing press releases and pitches, developing key message documents, and generating coverageDevelops message guides, event briefings and itineraries, case studies, award entries and other correspondence, as appropriateIdentify incremental projects and out-of-the-box creative ideas such as celebrity collaborations, integration opportunities, and brand partnershipsCollaborate with senior management and brand teams, and work cross-functionally with our marketing, advertising, research, and legal teamsOversee an external public relations agencyWork closely with the hospitality teams at our wineries and tasting rooms to coordinate media and influencer tripsOversee the development and execution of the influencer/celebrity outreach plan, focusing on building lasting and credible relationships with celebrity, cultural and influential tastemakersField inbound media inquiries and interview opportunities and craft briefing documents for executivesOversee the organic social strategy for the brand to help showcase the lifestyle, people and properties behind each of the brands, this includes identifying UGC or owned images to share and drafting monthly social media editorial calendars.Administrative responsibilities include managing budgets and invoices, scheduling meetings, brainstorm sessions, creating agendas and meeting recaps, daily media monitoring and reporting and other activities.Oversee a team to deliver results and encourage internal growthPerforms other duties as assigned