Manager Ecommerce - TikTok Shop

The Opportunity: The Manager, TikTok Shop will own the growth and performance of TikTok Shop as an emerging commerce channel.As the channel scales, this individual must have the hands on TikTok Shop and eCommerce capabilities to progressively bring channel management in house and ultimately operate the business directly.We are looking for a strong commercial operator who can both manage partners and execute. The ideal candidate combines deep eCommerce and social commerce expertise, strong analytical capabilities, commercial acumen, and an entrepreneurial mindset.What Your Impact Will Be: Own the Business Own TikTok Shop revenue, growth, conversion, AOV, profitability, and overall channel performance Develop forecasts, commercial plans, targets, assortment strategies, promotions, and launch plansPlan sales and forecast appropriate inventory levels by SKU.Identify opportunities to grow revenue, acquire new customers, and improve profitability Translate performance data into clear actions and commercial decisionsManage and Challenge the Agency Lead the external agency responsible for current TikTok Shop execution Set clear KPIs, priorities, deliverables, and performance expectations Challenge agency recommendations using internal data and commercial insights Ensure strong execution across merchandising, promotions, creator affiliates, livestreams, content, and storefront operations Maintain internal ownership and knowledge of the business rather than relying solely on agency expertiseBe a Hands On TikTok Shop Operator Understand and be capable of directly managing TikTok Shop operations, including catalog, merchandising, promotions, campaigns, affiliates, creators, livestream commerce, and platform tools Diagnose performance issues and identify opportunities across the entire commerce funnel Partner with content, media, creators, and brand teams to improve traffic and conversion Stay current on TikTok Shop capabilities, platform changes, and emerging social commerce modelsLead Through Analytics Own reporting and performance analytics for TikTok Shop Analyze traffic, conversion, AOV, GMV, creator performance, affiliate performance, ROAS, CAC, margin, and profitability Build dashboards and performance reviews that identify what is driving the business Establish test and learn frameworks and measure incremental impact Use data to determine where to invest, optimize, or change directionBuild and Transition the Capability In House Build internal TikTok Shop expertise while the agency operates the channel Develop the processes, playbooks, technology, data, and operating model required for internal management Determine which capabilities should transition in house as the business reaches sufficient scale Lead the transition from agency managed execution to an internally operated model when appropriate Ultimately have the capability to directly operate and scale TikTok Shop as an internal business