Manager, Lifecycle Marketing

Freshworks is looking for a Lifecycle Marketing Manager to lead our newly formed Lifecycle Marketing pod within the ABM, Digital & Lifecycle organization. In this role, you will own the lifecycle and nurture strategy for our Employee Experience (EX) product family — Freshservice, ESM, D42, Firehydrant, and Freddy AI — with a focus on our 501+ employee Enterprise segment. You'll define the journey framework that connects paid and ABM touches, lead the build-out of a multi-touch attribution model, and manage a small team of specialists executing nurture programs across the full customer funnel. You bring deep experience building lifecycle programs in B2B/Enterprise SaaS and are comfortable operating in a matrixed org alongside ABM, Digital Marketing, Content Strategy, Product, and Sales.

 What you’ll do at Freshworks:Own the lifecycle/nurture strategy and journey framework across the EX product family (Freshservice, ESM, D42, Firehydrant, Freddy), aligned to Freshworks’ 501+ Enterprise ICP and ABM tiering modelAssign clear ownership across the team’s active lifecycle program portfolio and hold the team accountable to each program’s KPIsLead the multi-touch attribution build-out for Lifecycle (first/middle/last-touch model) in partnership with Tooling/AnalyticsManage and develop a Lifecycle Marketing team, setting priorities across EX-wide and upmarket/whitespace nurture motionsOwn the strategy to nurture leads through to pipeline, in partnership with ABM, Digital Marketing, Content Strategy, and SalesStand up and maintain budget and target tracking for the Lifecycle pod, matching the rigor already in place for ABM and Virtual Events & WebinarsRepresent Lifecycle Marketing in cross-functional planning for expansion/cross-sell initiatives (e.g., D42/ITAM, AI Attach, CX-to-ITSM, CX Renewal/Upsell) as those motions come online