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- Develop a deep understanding of our customer, business, industry, and emerging needs/trends in the competitive landscape to enhance the customer experience journey
- Analyze current business performance, identify trends and root causes, anticipate and respond to stakeholder questions; use data insights and research to drive change and seamless experiences for our customer base
- Build and support data visualizations, dashboards, and best practices via Adobe Analytics and Datorama platforms (and possibly w/ Power BI long term). This includes internal and external team adoption, training, and support of platforms.
- Monitor and report on KPIs trends. Uncovering data-driven, actionable, insights and recommendations to improve paid media effectiveness, efficiency, and return.
- Collaborate with internal & external resources to design and implement process to extract, cleanse, sample, test, validate, and communicate data-driven insights from complex and significant volumes of data for unique business problems
- Partner with internal and external teams to communicate and update channel and campaign-specific forecasts for in-flight media spend and post-campaign metrics & ROI.
- Support and distribute digital reporting deliverables and presentations, tailoring insights according to the respective audiences within the business
- Supports the full cycle of iterative big data exploration, including hypothesis formulation, algorithm development, data cleansing, testing, insight generation/visualization, and action planning
- Provides insights to project problem solving by helping teams to identify and define key issues, develop hypotheses, and design required analyses
- Bachelor degree is preferred
- Relevant certifications are a plus.
- 1-3 years of experience managing enterprise-level digital analytics and visualization platforms (e.g. Datorama, Tableau, PowerBI; Dataroma is preferred)
- 1-3 years of experience managing web reporting & tagging (e.g. Google Analytics or Adobe Analytics; Adobe Analytics is preferred; if you have Google Analytics or GA4 in lieu of it would be preferred that you then have Datorama with it)
- 1-3 years of experience using SQL (e.g. Snowflake, SQL Server, Teradata, etc. Snowflake would be a big plus)
- 1-3 years of data harmonization skills
- A/B testing experience (especially w/ Adobe Target) is helpful
- Working knowledge of Salesforce Marketing Cloud &/or Adobe Experience Manager (in the context of reporting against it) is helpful.
- Working knowledge of SEO, SEM, Paid Social, Display advertising channels KPIs
- Working knowledge of rules-based last click and/or multi-touch attribution
- Strong communication skills, both written and verbal
- Ability to simplify and structure complex and ambiguous problems
- Ability to present complicated material in a concise and effective way
- Ability to operate in an ambiguous setting, driving clarity on goals and objectives
- Ability to build strong and effective relationships with cross-functional partners
- Strong analytical capabilities and attention to detail
- Preferred: Basic understanding of Agile practices
- ID: #49969950
- State: California Irvine 92602 Irvine USA
- City: Irvine
- Salary: $80,000 - $90,000
- Job type: Permanent
- Showed: 2023-05-20
- Deadline: 2023-07-18
- Category: Et cetera