Marketing Manager

Job Description

An innovative marketer focusing on flawless marketing execution across multi-channel integrated marketing plans. Assist in the development of marketing plans designed to consistently exceed internal goals and customer expectations. Assist Manager and team leaders in creating strategic business alliances with key business leaders to effectively align with and support internal initiatives across all Marketing platforms and channels. Work across multiple teams while helping execute and implement against all core marketing metrics.

Qualifications

• Assist in the execution of integrated marketing and comms plans, designed to positively position Event brands to deliver on key internal metrics and successfully meet strategic objectives.
• A clear understanding of general Marketing knowledge and experience with Digital/Social Marketing, Customer Insights, Marketing analytics, copywriting and design.
• Help develop clear communication strategies and manage all execution and implementation across assigned brands.
• Provide recommendations on all new trends and technologies in the Marketing space including Digital applications, technologies and tools with a goal of optimizing spend and performance.
• Provide input in the development and maintenance of multi-channel marketing plan based on established brand goals, customer insights and overall customer Needs Assessment.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points with a focus on the development of relevant and effective content to drive customer engagement 365 days a year.
• Highly creative approach with ability to drive innovation and engage target audience segments, generate qualified leads, drive growth and customer retention.
• Ability to manage outside partners and vendors including Ad Agencies, Associations, Consultants, etc.
• Acts as core part of Event team, working to develop and execute against strategic plan for assigned business as well as overall AMG strategy.
• Work across multiple internal support groups building strong internal relationships with key stakeholders.

Additional Information

All your information will be kept confidential according to EEO guidelines.