Marketing Technology Manager I, AdOps (Tracking Lead)

About the RoleUber's performance marketing team is at the forefront of the industry. Uber AdOps is part of the Marketing Technology Operations Team and is highly operational, technical, and analytical, responsible for setting up accurate tracking, spend ingestion and data sharing ETLs across all paid marketing ad network channels and campaigns. You'll collaborate closely with business marketing leads, data analysts, ad-tech stakeholders, and product teams to develop automation and optimization solutions that drive efficient scale.A successful candidate is a proactive thinker, flexible with shifting project priorities and working in an agile and fast-paced environment. You are comfortable collaborating with marketing, engineering, and product teams as well as external vendors. You will proactively identify new areas of improvement that will help better tools, data quality, reliability, and marketing products as well as effectively handle a project portfolio. You have strong project management skills and are able to lead strategic projects from start to finish. You have strong communication skills: verbal and written and are able to create strong narratives in decks.What You'll Do

Manage a team of SMEs to support Performance Marketing business in App and Web Tracking

Gather requirements from stakeholders to manage a portfolio of strategic projects designed to support the larger ecosystem, creating estimations and prioritization of projects and informing roadmaps

Establish and maintain relationships with mobile measurement partners to facilitate integration of tracking SDKs and APIs

Coordinate with cross-functional teams to ensure proper setup and configuration of tracking parameters for accurate attribution and measurement

Manage deep links and mobile measurement partner links across our platforms ensuring seamless integration and tracking of these links to optimize user experience and measure the effectiveness of our marketing campaigns

Collaborate with product development and engineering teams to ensure links are implemented correctly and consistently across platforms

Lead implementation efforts of Tag Management System (TMS) across the organization to optimize web tracking infrastructure ensuring accurate tracking of user interactions and implementation of tracking tags

Be responsible for proactive troubleshooting with tech partners, e.g. using real-time first-party data, app analytics on MMP data

Manage 3rd party analytics tools like Google Analytics, Big Query, Google Tag Manager / Tealium

Identify new opportunities for marketing teams in leveraging MMPs (Singular/Branch), Firebase etc. to support the business

Understand and navigate changes in the privacy landscape (Apple Privacy Manifest, Android Privacy Sandbox, DMA etc.) on paid marketing attribution

Basic Qualifications

Minimum of 4 years of relevant work experience

Bachelors in related discipline

Proven experience in deep linking technologies and mobile attribution platforms (e.g., Branch, AppsFlyer, Adjust)

Demonstrated experience in web analytics and tag management systems (e.g., Google Tag Manager, Tealium)

Detail-oriented with strong problem-solving abilities and a proactive approach to identifying and resolving issues

Expertise in SQL

Knowledge of Javascript, HTML, CSS, HTTP protocols, APIs

Preferred Qualifications

Experience with marketing analytics

Familiarity with mobile app store ecosystems (e.g., Apple App Store, Google Play Store) and associated guidelines for deep linking

Experience with data analysis and interpretation using analytics tools (e.g., Google Analytics)

Outstanding communication skills, particularly in conveying technical concepts in a manner that is easy for marketers and non-technical partners to understand and vice versa

Basic understanding of data pipeline systems to synthesize, simplify, and share data with ad partners for powering marketing campaigns

LSS or other Project Management qualifications a plus

For New York, NY-based roles: The base salary range for this role is USD$129,000 per year - USD$143,000 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$129,000 per year - USD$143,000 per year. For Sunnyvale, CA-based roles: The base salary range for this role is USD$129,000 per year - USD$143,000 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form- https://docs.google.com/forms/d/e/1FAIpQLSdbY9Bv8-lWDMbpidF2GKXsxzNh11wUUVS7fM1znOfEJsVeA/viewform