Performance Media Direct Response Manager

Software Guidance & Assistance, Inc., (SGA), is searching for a Performance Media Direct Response Manager for a Contract assignment with one of our premier SaaS clients in San Francisco, CA or San Jose, CA Responsibilities :

• Actively support Campaign and Go-to-Market team's objectives including direct response acquisition campaigns (paid and free users), as well as engagement and retention for existing customers.
• Receive and interpret briefs; tactically plan, launch and optimize media channels within a media campaign
• Develop and execute detailed testing plans
• Own 1st party audience targeting segmentation and suppression strategy to ensure minimal overlap
• Play a role in Ad Operations, Trafficking Programmatic Display campaigns in our 3rd Party Ad Server to align with our personalization/segmentation strategy
• Manage and partner with our internal Programmatic Trade Desk, as well as external agencies to plan and optimize performance media campaigns across display, video, and paid social.
• Craft meaningful insights for weekly and quarterly reports
• Support quarterly business reviews and campaign wrap-ups
• Regularly contribute to media standards and campaign processes
• Plan and optimize paid media campaigns to support and scale customer acquisition, and meet quarterly targets
• Collaborate with analytics team to recommend, design, and execute experiments and uncover new ways to increase paid media conversion
• Continuously test creative and placements

• Ability to navigate a matrixed organization and represent the team with integrity and self-sufficiency
• Proven expertise in performance media, across Programmatic Display, and Paid Social
• In-platform buying experience in DSP Platforms and Paid Social platforms a definite plus, but not required (DV360, Trade Desk, Facebook/Instagram, LinkedIn, Google Ads); Paid Search knowledge helpful, but not essential for this role.
• Ability to learn our technology, products, and systems quickly
• Robust analytical skills - the ability to digest large amounts of data, identify relevant trends, pursue the most important questions, and take action
• Ability to work effectively within a team in a fast-paced, growth environment
• Ability to plan, manage and work on multiple projects and schedules
• Strong written and verbal communication, problem-solving skills, and an outstanding eye for detail
• Clear communicator to deliver POVs with solid rationale
• Ambition to grow with the company and take on more responsibility
• 5+ years of digital media experience
• Bachelor's Degree or equivalentexperience