Performance Media Direct Response Manager

29 Jul 2022
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Software Guidance & Assistance, Inc., (SGA), is searching for a Performance Media Direct Response Manager for a Contract assignment with one of our premier SaaS clients in San Francisco, CA or San Jose, CA Responsibilities :

  • Actively support Campaign and Go-to-Market team's objectives including direct response acquisition campaigns (paid and free users), as well as engagement and retention for existing customers.
  • Receive and interpret briefs; tactically plan, launch and optimize media channels within a media campaign
  • Develop and execute detailed testing plans
  • Own 1st party audience targeting segmentation and suppression strategy to ensure minimal overlap
  • Play a role in Ad Operations, Trafficking Programmatic Display campaigns in our 3rd Party Ad Server to align with our personalization/segmentation strategy
  • Manage and partner with our internal Programmatic Trade Desk, as well as external agencies to plan and optimize performance media campaigns across display, video, and paid social.
  • Craft meaningful insights for weekly and quarterly reports
  • Support quarterly business reviews and campaign wrap-ups
  • Regularly contribute to media standards and campaign processes
  • Plan and optimize paid media campaigns to support and scale customer acquisition, and meet quarterly targets
  • Collaborate with analytics team to recommend, design, and execute experiments and uncover new ways to increase paid media conversion
  • Continuously test creative and placements
Required Skills:
  • Ability to navigate a matrixed organization and represent the team with integrity and self-sufficiency
  • Proven expertise in performance media, across Programmatic Display, and Paid Social
  • In-platform buying experience in DSP Platforms and Paid Social platforms a definite plus, but not required (DV360, Trade Desk, Facebook/Instagram, LinkedIn, Google Ads); Paid Search knowledge helpful, but not essential for this role.
  • Ability to learn our technology, products, and systems quickly
  • Robust analytical skills - the ability to digest large amounts of data, identify relevant trends, pursue the most important questions, and take action
  • Ability to work effectively within a team in a fast-paced, growth environment
  • Ability to plan, manage and work on multiple projects and schedules
  • Strong written and verbal communication, problem-solving skills, and an outstanding eye for detail
  • Clear communicator to deliver POVs with solid rationale
  • Ambition to grow with the company and take on more responsibility
  • 5+ years of digital media experience
  • Bachelor's Degree or equivalentexperience

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at https://sgainc.com . EEO Employer: Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status.

  • ID: #44466541
  • State: California Sanfrancisco 94102 Sanfrancisco USA
  • City: Sanfrancisco
  • Salary: USD TBD TBD
  • Job type: Contract
  • Showed: 2022-07-29
  • Deadline: 2022-09-26
  • Category: Et cetera
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