Product Manager, Customer Data Platform

Product Manager - Customer Data Platforms Our direct client is one of the Biggest Retail Client. They are currently in urgent need of an experienced Product Manager - Contractor, Customer Data Platforms. This is a Contract to Hire role located in Pleasanton CA. Responsibilities

• Leverage your understanding of customer data and help stand up platforms that drive marketing tools, personalization and experience-management systems.
• Strong data background, platform product management focus able to see connect the dots between platforms and customer experiences and everything in between
• Work with internal stakeholders across Martech, AdTech and Personalization teams to build products that allows for adoption of these workstreams.
• Define various CDP integration touchpoints build platform capabilities for that. Think microservices for each function.
• Build a vision around operationalization platforms define roles, access and track adoption and utility to users
• Maintain an ongoing list of enhancements and create a roadmap to build into product work with internal partners as well as vendors to communicate feature ask
• Define success for a Customer Data Platform Identify customer pain points, drive adoption, monitor usage and user-engagement via automated dashboards.
• Own, define and Operational Journeys, Audiences and Activation within CDP
• Strong UX and Marketing focus around ease of integration across various Martech, Adtech, CPG, and Email Tools as well as Personalization Experiences.
• Write clear, concise, and terse documentation via 1-6 pagers that capture the product vision. Translate that into detailed specifications as needed.
• Understand and define measurement intake measurement requirements and create a backlog of all measurement activities related to Martech, AdTech and Campaign Measurement.
• Communicate product vision to senior management, cross-functional teams, and various stakeholders by building strong relationships across the board.

• Strategic thinker with a customer centric focus.
• Understands how data can be harnessed to derive meaningful insights and create products that delight customers.
• Work with and manage vendor relationships
• Strong communicator with influencing and persuasion skills. Inspire your fellow teammates, partners and stakeholders.
• Innovative thinker and problem solver roll up your sleeves and get "under the hood" as needed.

• Candidates must be currently authorized to work in the US
• Contract position: Contract to Hire
• Locations: Pleasanton .
• Preferred W2and H1B candidate

• Leverage your understanding of customer data and help stand up platforms that drive marketing tools, personalization and experience-management systems.
• Strong data background, platform product management focus able to see connect the dots between platforms and customer experiences and everything in between
• Work with internal stakeholders across Martech, AdTech and Personalization teams to build products that allows for adoption of these workstreams.
• Define various CDP integration touchpoints build platform capabilities for that. Think microservices for each function.
• Build a vision around operationalization platforms define roles, access and track adoption and utility to users
• Maintain an ongoing list of enhancements and create a roadmap to build into product work with internal partners as well as vendors to communicate feature ask
• Define success for a Customer Data Platform Identify customer pain points, drive adoption, monitor usage and user-engagement via automated dashboards.
• Own, define and Operational Journeys, Audiences and Activation within CDP
• Strong UX and Marketing focus around ease of integration across various Martech, Adtech, CPG, and Email Tools as well as Personalization Experiences.
• Write clear, concise, and terse documentation via 1-6 pagers that capture the product vision. Translate that into detailed specifications as needed.
• Understand and define measurement intake measurement requirements and create a backlog of all measurement activities related to Martech, AdTech and Campaign Measurement.
• Communicate product vision to senior management, cross-functional teams, and various stakeholders by building strong relationships across the board.

• Strategic thinker with a customer centric focus.
• Understands how data can be harnessed to derive meaningful insights and create products that delight customers.
• Work with and manage vendor relationships
• Strong communicator with influencing and persuasion skills. Inspire your fellow teammates, partners and stakeholders.
• Innovative thinker and problem solver roll up your sleeves and get "under the hood" as needed.

• Candidates must be currently authorized to work in the US
• Contract position: Contract to Hire
• Locations: Pleasanton .
• Preferred W2and H1B candidate