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- Strategic Leadership and Planning Performs project discovery, requirements definition, metrics analysis, and works with IT and business teams to facilitate development of new capabilities in the area of Commercial Lead Management. Supports the development of the product and feature roadmap for lead management capabilities.
- Lead Management – Work with the Commercial and Marketing teams to define the process and build new capabilities for lead capture, routing, qualification and measurement
- Lead Administration – Work with Lead Routing team and Businesses to triage and evaluate lead records to ensure routing to relevant systems and Commercial teams. Work with product owners to update lead records or systems as needed.
- Sales Enablement – Provide Sales with tools to enhance selling process using integrating marketing sales data, content and insights
- Measurement - Defines metrics and dashboards for measurement and tracking of Marketing Leads. Performs business and financial analysis, monitoring and reporting. Builds business case to justify expenditures for new capabilities with demonstrated revenue and profitability gain.
- Works with product management lead and marketing team members for the enhancing, scaling, optimizing and adoption of product area capabilities across Thermo Fisher Scientific business divisions
- Develops strategies and capabilities to leverage artificial intelligence and machine learning for Lead Management
- Researches competitor dynamics and capabilities, voice of the customer and customer wants/needs; subject matter expert in the area of Commercial Lead Management
- Works with cross-functional teams to ensure on time and quality delivery of initiatives by balancing the business needs versus technical constraints, and escalating issues and risks to drive solutions as necessary
- Performs marketing maturity evaluations across Thermo Fisher businesses and regions sales team readiness to adopt new capabilities
- Coordinates among internal stakeholders to ensure alignment of objectives with company goals
- Performs other duties as assigned
- ID: #43792254
- State: California Carlsbad 92008 Carlsbad USA
- City: Carlsbad
- Salary: Up to $85
- Job type: Contract
- Showed: 2022-07-03
- Deadline: 2022-08-28
- Category: Et cetera