Regional Marketing Specialist

Your CareerIn this role, you will be a key contributor to the transformation of the cybersecurity market, working with stakeholders across the company to fuel demand and pipe generation. You will be a results-oriented, performance-driven Regional Marketing Specialist responsible for supporting the execution of marketing plans for your assigned US regions and segments. This position requires a highly organized and execution-focused marketer who thrives in a fast-paced, cross-functional environment.Your ImpactAs a Regional Marketing Specialist, you will support marketing initiatives that contribute to the creation of leads, drive velocity in the marketing mid-funnel, help drive conversion into pipeline, and assist in progressing pipeline into bookings across the Strategics, Majors, and Enterprise account sets for the US market. You will help execute regional plans based on the US marketing strategy, aligning with business objectives and Go-to-Market priorities.Key responsibilities include:Lead Generation & Pipeline Acceleration Support:Supporting the planning and execution of lead generation programs across multiple digital channels, including digital media programs, webinars, and virtual summits.Coordinating and supporting the logistics for webinars and virtual events to engage customers and generate pipeline and leads.Assisting in the implementation of marketing initiatives tailored to specific segment requirements by account, customer personas, and markets.Collaborating with sales and data/analytics teams to help identify high-potential accounts across segments that align with strategic goals.Account-Based Marketing (ABM) Execution:Supporting strategic ABM initiatives for top-tier accounts by assisting in the execution of targeted campaigns.Assisting in the execution of campaigns with personalized messaging, content, and offers tailored to individual customer accounts, ensuring alignment with sales objectives.Helping to deploy ABM content that addresses specific pain points and objectives of each target account through multi-channel programs (email, digital, webinars, and events).CXO Engagement Coordination:Collaborating with marketing and sales teams to coordinate and support high-impact CXO engagement events that drive meaningful conversations and pipeline acceleration.Contributing to initiatives that build sustained CXO relationships across segments through thought leadership and high-touch engagement activities.Cross-Functional Collaboration:Working closely across multiple cross-functional teams including the NAM campaign hub, global media team, data/insights team, ABM team, and reporting teams.Collaborating with sales teams to ensure alignment on program execution, focus, and priorities for your region and segments.Ensuring seamless coordination between internal teams and external vendors to deliver high-quality marketing experiences.Program Measurement & Reporting:Assisting with program measurement and pulling reports on marketing programs.Tracking and reporting on ABM program performance using data-driven insights.Reviewing the results of executed activities to contribute to the measurement of ROI.