Senior Associate, Public Relations - Wonderful Pistachios

Ideate and execute integrated consumer-focused communications plans that span media relations, social media and in-person activations for America’s #1 NutLeverage current events and trends, and identify brand amplification opportunities through media outreach, social media, events, and partnershipsSupport trade and consumer media relations efforts, including drafting timely pitches and press releases to generate earned results for our 5 In-Shell and 7 No Shell pistachio varietiesCultivate the organic social strategy for The Wonderful Company’s portfolio, showcasing the lifestyle, people, and properties behind our brands through monthly social media calendarsDevelop internal newsletter articles and other collateral about our products and campaignsAssist with media monitoring and coverage clipping, preparing seasonal and quarterly recap reportsWork with our internal creative agency and brand partners to oversee photos, artwork and media clip filesProvide analysis on the impact of our campaigns and initiatives through ongoing monitoring and reportingHelp coordinate and execute on-the-ground logistics for media activations, trade shows, in-person events and virtual eventsDevelop seeding/mailers to showcase our latest products and get them in the hands of influencers