Senior Director, D2C Audiences

The Senior Director, D2C Audiences will drive our growth and expansion into the Media Network landscape. You should have a history of building and leading successful programs with large, scaled user bases (tens of millions) in creating and delivering value for its business, partners, and consumers.The Senior Director, D2C Audiences will partner with a variety of stakeholders across Experian business units, including product and technology organizations, in developing a strategy and executing against its roadmap. This role requires a strong background in media network technologies, including adtech / martech platforms, demand and supply-side platforms (DSP's/SSP's), private marketplaces (PMP's)—as well as business and product management acumen, including engagement drivers, audience and taxonomy strategy, sales go-to-market, and business operations. You will report to the Vice President, CRM.What you will do:Partner with senior leadership, internal and external stakeholders to develop and implement the Experian Media Network strategyWork cross-functionally with product, technology and business teams to lead the strategy, implementation and management of:Signal generation and tagging across propertiesAudiences and taxonomiesRelevant ad and marketing technology platforms to support first and third-party audience orchestration effortsRewards programs to drive on-going user engagement and monetization for both first and third-party use-casesData permissioning, data privacy, opt-in/out complianceMeasurement and attribution capabilitiesLead sales go-to-market strategy and playbook; support sales and client teams in external facing capacities where neededServe as SME in data use-cases, data privacy, and data permissibility relating to the Media Network, leading usage scenarios with technology, business, legal, and compliance teams