Senior Director, Field Marketing

Freshworks is looking for a results-oriented, performance-driven marketing leader to drive regional marketing in North America.  This role will lead our regional marketing strategy and in-region teams while also interfacing and coordinating with global marketing support organizations.We are looking for someone with significant experience leading regional marketing teams, a proven track record in supporting fast growth SaaS go-to markets.  Understand the customer/prospect journey.  Have robust experience in pipeline generating programs, campaigns, digital, and ABM while developing strong relationships and alignment with the business development and sales organizations.Role and Responsibilities:Provide leadership, direction, and mentor to NA Field Marketing team to meet objectives and enable the sales organization to deliver successful business results.Lead regional marketing execution (directly and indirectly) to drive pipeline growth and improve funnel conversion.Understand marketing customer segmentation and value proposition; provide feedback on how to meet specific market needs.Collaborate with sales, business development, and customer success leaders to ensure strong execution and results.Own strategy, development, and execution of targeted marketing programs that include, but are not limited to, demand generation email campaigns/nurtures, field events, user events, industry events, webinars, and digital marketing.Collaborate with corporate, product, digital, and event marketing teams to ensure consistency across the Freshworks brand.Understand complex buying/selling processes involving multiple decision-makers for SaaS purchasing.Track and measure all marketing programs and optimize resources against objectives and budget.