Senior Staff Outbound Product Manager - Insurance Vertical

Team Overview

The CRM Workflows business unit enables seamless sales and service operations across industries. For Insurance, we empower insurers to modernize distribution, service delivery, streamline operations, and improve policyholder and agent experiences across life, property & casualty (P&C), and specialty lines.Our solutions include:Sales & Marketing (SOM & Marketing)Financial Service Operations (FSO)Field Service Management (FSM)Insurance-specific workflows for FNOL (First Notice of Loss), claims, underwriting support, policy servicing, and agent/broker enablementThese solutions unify siloed systems and teams across front, middle, and back offices to resolve issues faster and deliver proactive, connected service experiences to policyholders and distribution partners.Role Overview

As Outbound Product Management – Insurance, you will lead go-to-market efforts, evangelism, and solution alignment for ServiceNow’s Insurance products. You will connect the voice of the market to the product strategy, develop enablement content, and drive adoption across carriers, brokers, and insuretech ecosystems.Key ResponsibilitiesDrive thought leadership and content strategy focused on Insurance use cases, such as claims servicing, underwriting coordination, FNOL automation, and policyholder engagement.Understand customer needs and success metrics to:Influence roadmap decisions with Inbound Product ManagementProvide insights to ensure product-market fit across insurance segments (e.g., life, P&C, reinsurance)Create best-practice assets, playbooks, and industry solution briefs for Insurance customers and partners.Serve as the product evangelist and trusted advisor for insurance carriers, brokers, and ecosystem partners.Collaborate closely with:Strategic partners (e.g., core platform vendors, insure techs, system integrators)Product Marketing to craft messaging aligned to Insurance personasProduct Success and Technical Alliances for partner and customer enablementLead cross-functional execution of GTM strategy and product launches specific to Insurance verticals