Senior Web Marketing Specialist - Diabetes

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.A Day in the LifeThe Medtronic Diabetes - Global Consumer Marketing team has an opportunity for a Senior Website Marketing Specialist who will support the development of a leading digital experience platform that engages and educates customers about our brand, products, services, and community. The position will identify and develop content that is relevant to our target audience. The role requires knowledge of SEO and content approaches in driving interest to a website experience. Must be adept at understand the latest search landscape and digital-first experiences.The Diabetes Operating Unit focuses on improving the lives of those within the global diabetes community. As a business, we strive to empower people with diabetes to live life on their terms by delivering innovation that truly matters and providing support in the ways they need it. We’re committed to meeting people with diabetes where they are in their journey, always with an aim to make their lives easier. Our portfolio of innovative solutions are designed to provide customers greater freedom and better health, helping them achieve better glucose​ control, while spending less time managing their disease.Medtronic Diabetes is based in Northridge, CA. This role is open to remote within the United States for well-qualified candidates.Responsibilities include:

Optimize the design, user experience and features of the website based on the business strategy, user feedback and analytics data

Regularly monitor web pages and website functionality, identifying areas of improvement

Execute web marketing campaigns for Medtronic Diabetes websites

Web form and content optimization to increase lead conversion and awareness based on KPIs.

Digital asset management (DAM) management through metadata creation and file organization

Audit onsite search performance and proactively address content gaps to improve user experience.

Conduct SEO analysis and recommend new landing pages to improve website search rankings

Link building and blog content development

Support new content requests and web maintenance

Support recommendations based on performance of the website and other digital channels

Demonstrate passion for our customers and products through continuous innovation towards the website experience to increase customer engagement and loyalty

Partner with Digital Technologies team for web technology updates and implementation

Minimal travel, more if based remotely.

Ideal Skillset:

Collaborate with cross-functional and global teams to design and execute web pages

Manage multiple projects from concept to completion based on aggressive deadlines

Expertise in SEO and content development for digital-first brands

UI/UX website experience

Support the deployment of promotion campaigns and new product launches (eg, email marketing, Search Engine Marketing/Optimization, paid search, social campaigns)

Demonstrate a data-driven approach by applying insights from analytics data and testing into content development or optimization

Understanding integrating brand design standards into the website experience

Ability to work independently and manage multiple projects simultaneously

Knowledge of web accessibility and compliance requirements

Must Have: Minimum RequirementsTo be considered, these minimum requirements must be evident on your resume:

Bachelor’s degree required

Minimum of 4 years of relevant experience preferably in website development at digital-first or ecommerce brands with a Bachelor’s degree or 2 years with an advanced degree

Experience with heavy content sites, DXP’s, web content management systems (Drupal, AEM,) and marketing automation platforms (Eloqua, Salesforce, Marketing Cloud)

Familiarity with digital metrics and analytics (Google Analytics, Adobe analytics, Amplitude) and heatmapping tools

Nice to Have

Expertise in site search, taxonomy, meta data, and structured content

Understanding of information architecture, user experience, digital marketing

Have excellent written and verbal communication skills with the ability to effectively communicate with multi-disciplinary teams across multiple level

Experience in the healthcare or medical device industry

Strong bias for action

Physical Job RequirementsThe above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.Benefits & CompensationMedtronic offers a competitive Salary and flexible Benefits PackageA commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.Salary ranges for U.S (excl. PR) locations (USD):$89,600.00 - $134,400.00This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).Medtronic benefits and compensation plans (https://www3.benefitsolver.com/benefits/BenefitSolverView?pagename=signon&conum=30601&coaffid=medtronic)About MedtronicWe lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.Learn more about our business, mission, and our commitment to diversity here (http://www.medtronic.com) .It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.At Medtronic, most positions are posted on our career site for 3-7 days.Welcome to our new Careers Site!If you applied before July 22nd, please check your email for a notification from us providing you with instructions and a link to set up your new account and retain access to your current activity. If you do not see an email from us, please feel free to proceed with creating a new account.We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.We change lives . Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes. Our industry leadership comes from the passion and ingenuity of our people. That’s who we are. Working alongside one another, we use science, medicine, and a profound understanding of the human body to build extraordinary technologies that can transform lives.We build extraordinary solutions as one team . With one Medtronic Mindset defining how we work. Speed and decisiveness run through our DNA. Diverse perspectives inspire our bold answers to any challenge that comes our way. And we deliver results the right way, breakthrough after patient breakthrough.This life-changing career is yours to engineer . By bringing your ambitious ideas, unique perspective and contributions, you will…

Build a better future, amplifying your impact on the causes that matter to you and the world

Grow a career reflective of your passion and abilities

Connect to a dynamic and inclusive culture that welcomes the challenge of life-long learning

These commitments set our team apart from the rest:Experiences that put people first . Respect for people is the hallmark of our humanity. It fuels our team to positively impact even a single life. And it means we put our people first at Medtronic as well, creating a culture of belonging and always pushing to get you the career-building resources you need.Life-transforming technologies . No matter your role, you contribute to technologies that transform lives. What we build empowers patients to live life on their terms.Better outcomes for our world . Here, it’s about more than the bottom line. Our Mission to improve human welfare drives us. We advance healthcare, society, and equity with every design, inside and outside our walls.Insight-driven care . Fresh viewpoints. Cutting-edge AI, data, and automation. You're shaping the future of healthcare technology and defining the next generation of breakthroughs in careIt is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.For sales reps and other patient facing field employees, going into a healthcare setting is considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support.This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here (https://www.e-verify.gov/employees) .For updates on job applications, please go to the candidate login page and sign in to check your application status.If you need assistance completing your application please email AskHR@medtronic.comTo request removal of your personal information from our systems please email RS.HRCompliance@medtronic.com