Sr. Email Campaign Manager

Job Description

• Lead, develop and grow a passionate team of high performers on the lifecycle marketing team

• Execute high-level strategy to keyboard-level execution and set high-caliber expectations for your team

• Manage daily and weekly initiatives to ensure the team is tracking to monthly & quarterly targets

• Manage large scale email marketing campaigns from development to execution

• Establish targeting strategies based on customer lifecycle segmentation & predictive analytics

• Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests

• Proof and QA campaigns to ensure 100% error-free execution

• Conduct frequent analysis of competitor programs looking for insights around targeting, promotional offers, and cadence/delivery timing

• Leverage marketing automation, CRM, and other technologies to support campaign execution (Google Analytics, HubSpot, etc.)

• Analyze and track data to maximize the performance of email campaigns to achieve customer acquisition, conversion, and growth goals

• Build expertise and become subject matter expert in email design, product development, and platform use

• Communicate campaign performance to clients and build a clear roadmap for the future

• Bachelor's Degree (Marketing, Business Development, Economics or related analytics fields)

Qualifications

• 2+ years experience managing junior employees

• 4+ years experience in technical email marketing for e-commerce preferred

• 3+ years experience of handling your own clients/accounts preferably in an agency setting

• Knowledge of Klaviyo and/or other email marketing automation tools like Marketo, MailChimp, and Bronto

• Knowledge of HTML and experience with WordPress

• Experience managing lifecycle marketing

• Proven track record of creating, implementing and optimizing complex email programs to meet business goals

• Understanding of digital marketing principles, specifically email marketing best practices

• Excellent verbal, interpersonal, and written communication skills

• Strong organizational and prioritization skills with ability to think strategically, creatively, and analytically

• High attention to detail, deadlines, and accuracy with minimum supervision

• Positive attitude and ability to operate in a very rapidly changing environment with ambiguity; requires being scrappy

• Ability to effectively resolve problems and/or roadblocks independently as they occur, knowing when to escalate when necessary

• Bachelor's Degree (Marketing, Business Development, Economics or related analytics fields)

Additional Information

Employees from diverse or underrepresented backgrounds encouraged to apply.Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [emailprotected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.