Sr. Manager, Consumer PR

Oversee the strategic development and execution of integrated public relations plans for POM Wonderful and Wonderful Citrus.Identify, outreach and coordinate event sponsorships, collaborations and partnership that elevate the brands.Serve as a brand spokesperson, including staffing branded events, national and regional trade shows, media tours and integrations, and sampling programs, among more.Seek opportunities to amplify the business organically by identifying incremental projects and out-of-the-box creative ideas.Effectively manage all related budgets.Oversee the organic social strategy for the brand to help showcase the lifestyle, people and properties behind each of the brands, this includes identifying UGC or owned images to share and drafting monthly social media editorial calendars.Deliver presentations to internal teams and external stakeholders, leveraging persuasive communication skills to drive strategic decisions and advance the organization's goals.Oversee and drive consumer media relations efforts, relationship building with key media, influencer programs and outreach including drafting messaging and press releases, producing and maintaining media lists, media tracking and monitoring, packaging coverage and clips, and preparing seasonal and quarterly results grids.Collaborate with senior management and brand teams, and work cross-functionally with marketing, advertising, research, and legal teams.Oversee the development and execution of the influencer/celebrity outreach plan, focusing on building lasting and credible relationships with celebrity, cultural and influential tastemakers.Performs other duties as assigned.