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- Leverage your deep understanding of our buyers’ needs and the competitive landscape to build a compelling narrative for our products and services.
- Work cross functionally across sales, marketing, product and customer success teams to support companywide alignment and ensure flawless launch execution.
- Define target market for product launches: segmentation, buyer personas, and key elements of differentiation including value messaging
- Develop and execute data informed strategic Go-To-Market plans focused on driving company results including launch planning, market research, content/collateral creation, ICP identification, use case research, sales enablement, and team trainings.
- Develop and maintain product messaging and positioning
- Work closely with the sales enablement and extended marketing team to develop content and collateral that support the sales cycle (pitch decks, sales playbooks, case studies, videos, blog posts, demos)
- Support product managers in executing beta programs
- Manage ongoing product release communication and promotion
- Work with customers to identify their needs and collaborate with the product team on our product roadmap and vision for the future through surveys and validation/review programs
- Track product usage trends to inform product development, pricing/packaging, content and collateral
- Work with Competitive Intelligence lead to understand competitive products, sales and marketing tactics, and develop differentiated product positioning
- 8+ years product marketing experience, especially in data & intelligence solutions, intent data and/or customer data platforms
- Comfortable and able to work cross-functionally
- Excellent PowerPoint, presentation and writing skills
- Proven history of creating and executing effective marketing programs
- Excellent time management and project prioritization skills
- Bachelor’s Degree in Marketing or related field
- Comfortable using collaboration, marketing and CRM tools such as Slack, Marketo, SurveyMonkey, Salesforce and others.
- ID: #23498699
- State: California Sanfrancisco 94101 Sanfrancisco USA
- City: Sanfrancisco
- Salary: Depends on Experience
- Job type: Permanent
- Showed: 2021-11-26
- Deadline: 2022-01-23
- Category: Marketing/advertising/PR