Vacancy expired!
Your Opportunity
Charles Schwab's Central Marketing organization manages the Schwab brand, develops impactful advertising that promotes our products & services and builds the marketing touch points and communications that our clients interact with across a variety of channels.Data Driven Communications within Central Marketing provides our marketing and business partners with support in their acquisition and client engagement strategies by identifying events, triggers, alerts and attributes that create opportunities for meaningful interactions. Our team utilizes Salesforce Marketing Cloud to deliver multi-touch, multi-channel, prospect and client communication journeys. To better serve our clients' needs and utilize our technology investments, we are seeking a Senior Campaign Manager.What you are good atThe Senior Campaign Manager will:- Act as an internal consultant to our business partners and recommend appropriate technical solutions from our portfolio of mature and developing platforms & integrations.
- Marketing Cloud's automation studio, contact builder & journey builder are used heavily.
- Develop and apply a deep and broad understanding of the underlying business & marketing issues.
- Research, analyze and leverage data from a wide range of internal and external sources.
- Use this understanding to inform efficient & accurate custom SQL programming, crafting targeted audiences and segmentations for adhoc communications and new, long-term customer journeys.
- Redevelop legacy campaigns, streamlining and migrating to Salesforce Marketing Cloud.
- Experience working within Salesforce Marketing Cloud creating data extensions, queries, automations & journeys
- Advanced SQL knowledge/experience required
- Instinctive attention to detail
- Practiced ability to interpret and leverage data structures
- Strong oral and written communication and interpersonal skills
- Creative problem solver and out-of-the-box thinker who can effectively collaborate with both technology and business partners
- Ability to remain poised and productive amidst unclear and shifting priorities and aggressive deadlines
- Demonstrated success as a thought partner and as a champion/leader of new ideas
- Strong organization skills, including familiarity with workflow management tools & best practices
- BA/BS degree preferred