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Department Summary: Part art. Part science. All passion. Our marketing and advertising teams bring a unique blend of skills to tell the DISH story with invention. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive our own breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication. DISH Marketing is at the center of telling our story of innovation to the consumer. We offer significant career growth and skill development opportunities across the DISH family of brands including: DISH Network, SlingTV, OnTech Smart Home Services, as well as our future wireless endeavors. As a member of the Digital Marketing team you will be responsible for learning about these brands, developing and executing marketing plans, collaborating with other teams across the company and working with internal and external creative agencies and vendors. Job Duties and Responsibilities: Our Digital Marketing organization pushes itself every day to be a world-class, innovative, data-driven team that develops, maintains and maximizes our relationships with key internal constituents and digital vendor partners to drive business growth. To be successful, you will need strong analytical skills, a passion for digital marketing, and a drive to deliver creative and innovative solutions that allow us to win in the marketplace.
This position is 100% onsite located in Englewood, CO. What you will be doing We are seeking a digital marketing expert in the areas of Digital Ads & Creative to facilitate, operationalize and execute attention-grabbing Programmatic, Social and Video campaigns that drive results. The successful Marketing Manager of AdOps and Creative will oversee creative briefs and intake forms while working closely with our internal creative agency and digital tactic teams to drive creative and media strategy, digital ad development, url creation and validation, trafficking, QA, delivery and sharing insights from reporting. This leader will effectively convey the "what" and the "why" to key executives and team members through reporting, professional insight and strategic recommendations. This role is central to digital operations, perfect for an independent self-starter who is driven by customer experience and passionate about the ever-changing digital marketing landscape. In this role, you will:- Manage other AdOps & Creative liaison team members while supporting digital strategy, brand, testing, offers, campaigns, creative, and media teams to deliver successful media campaigns
- Oversee responsibility for coordination of creative assets, ad development and trafficking, quality assurance, reporting and insights critical to the execution of omni-channel media campaigns across our various lines of business
- Ensure that all creative and ad setup ladder up to the strategy and media plans for the different campaigns and initiatives and are executed quickly with great attention to detail
- Work with internal creative agency to request, test and optimize existing assets based off media insights, to support business and campaign goals;
- Assist in vetting and implementation of new technology partners/products/platforms including but not limited to cross-device tracking, ad verification, attribution, call tracking platforms, APIs, brand safety, advanced pixel tracking, SDKS, DSPs, Social and Video platforms and Ad Servers
- Communicates complex concepts and ideas in a clear and concise manner, with comfort speaking to executives, across audiences - including senior leadership - with varying levels of expertise
- QA tag and pixel implementation, troubleshoot with IT, and external ad-serving platforms
- Bachelor's degree in marketing, business or related field; MBA is plus
- Minimum four years of experience with digital marketing; ad operations, trafficking, dynamic creative optimization; creative strategy, development and feedback; planning, execution and reporting
- Experience managing, coaching and developing more junior team members with proven track record delivering profitable digital marketing results and other KPIs; Experience leading and training others in ad operations in an agency setting or internal brand team a strong plus
- Hands-on-keyboard Ad Operations experience (Flashtalking, TTD, DV360, Oath and Amazon, Facebook, Snapchat, Pinterest, TikTok, Twitter, YouTube)
- Experience managing omnichannel (ex: DCO, static, animated, feed ads, video, native) social and programmatic campaigns
- Experience with MMM/MTA, and various attribution models. Strong quantitative orientation with expertise in data analysis and insights; strong detail orientation, extensive experience with Excel and Google Spreadsheets; comfort with pivot tables, vlookups and other analytical functions
- Working knowledge of e-commerce and ad ops (shopify, tealium, adobe, pixels, etc.)
- Excellent communication, cross-functional and relationship management skills with ability to work in environments of various product lifecycle maturities, while keeping business objectives top of mind
- Demonstrated success in planning rapid optimization and test-and-learn agendas and ability to work effectively and in an error-free manner under right time constraints
- Passion for the constantly-changing digital landscape with finger on the pulse of emerging digital platforms and trends