Email & Community Coordinator

Own the B2C and B2B email calendar — strategy, planning and execution across campaigns, product launches and the trading calendarBuild, deploy and optimise campaigns and automated flows in Klaviyo, including segmentation and list healthDrive continuous improvement across open rates, click-through, conversion and revenue attributionOwn the monthly B2B retailer newsletter (Trail Tales)Manage the product seeding program — coordinating requests, fulfillment and follow-through with creators and brand advocatesOversee day-to-day influencer partnerships, tracking deliverables and maintaining relationshipsMonitor consumer sentiment across key channels and surface insights to inform content and marketing decisionsBring a point of view on building a more structured community program — advocacy, UGC and consumer engagement