Loyalty Engagement Programs Product Manager

Issuing Solutions is a high-growth, multi-billion-dollar business unit within Visa’s Value-Added Services (VAS) organization. Our group is responsible for building and commercializing products that improve issuing bank processing and cardholder experiences. The manager will be a member of Global Loyalty, which empowers our clients to build deep, lasting, primary-spend relationships with their customers.In this role, you will conceptualize and design consumer journey and messaging services that deliver easily consumable, packaged offerings for issuing clients to attract, convert, engage, and retain their cardholders. This will include the identification of consumer and client segments within engagement data across Visa’s regions globally, building relationships with regional partners to identify in-market needs and nuances for localization and supporting the commercialization of engagement packages to drive the sale of scalable solutions for loyalty products.Responsibilities includeMarket Assessment - Identification of consumer and client segments within various regional portfolios using various demographic, transactional and other data signals. Understand the addressable market, Visa’s right to play or win, and target market share.Package Ideation - Development and optimization of engagement packages and programs.  Build packages to increase client’s lifetime customer value and drive adoption, delivering personalized experiences, simplicity and access for clients of all sizes.Revenue Management - Understand the P&L of the products, driving revenue growth in the P&L while managing OpEx and ensuring strong unit margins.Voice of Customer - Owning the VoC ingestion and assessment of regional needs and interests.Process Development - Establish, document, and refine PLM process for engagement program iteration based on common best practices, market feedback and experience.Support GTM - Participate in the development of GTM materials representing the product vision for critical product launches and strategic projects across regions.This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.