Marketing Data Analyst

Description We are in search of a Marketing Data Analyst to be part of our team in Fort Collins, Colorado. The selected candidate will be instrumental in analyzing marketing data, interpreting complex information, and delivering actionable insights to support data-driven decision-making within the team. This role is critical in integrating and managing marketing data from various sources and ensuring the accuracy and organization of data.Responsibilities: Utilize SQL, GA4, and other reporting tools to conduct ad-hoc analysis, monitor campaign performance, and create compelling visualizations Deliver easy-to-understand data and actionable insights to the Marketing team, aiding them in making informed decisions Lead the management and integration of marketing data from various sources Oversee ETL processes for bringing new data into our data lake, ensuring comprehensive and accurate data access for the Marketing department Conduct independent BI research, proactively analyze data, and identify areas for improvement Recognize problems or opportunities at an organizational level and implement data-driven solutions that drive significant impact across the company Collaborate with the Data Team to oversee the accuracy and organization of our data lake Automate and maintain data processes, integrate new data sources, and update reports to reflect product changes Connect user behavior with data and create comprehensive visualizations for KPIs and overall business performance Leverage your skills in Atlassian Jira, BusinessObjects Technologies, Database, EO/IR systems, Erwin Data, AB Testing, Agile Scrum, Business Intelligence (BI), Business Requirement Document, Create Dashboards, Google Analytics 4 (GA4), PostgreSQL, Microsoft Excel to effectively perform your role Requirements Minimum of 2 years of experience in a similar role as a Marketing Data Analyst or related field. Proficiency in Atlassian Jira, BusinessObjects Technologies, and Database management. Familiarity with EO/IR systems and Erwin Data. Experience in AB Testing and Agile Scrum methodologies. Strong understanding of Business Intelligence (BI) and ability to create Business Requirement Documents. Ability to create dashboards for data visualization and reporting. Expertise in Google Analytics 4 (GA4), PostgreSQL, and Microsoft Excel. Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy. Excellent communication and presentation skills, with a knack for translating complex data into actionable insights. A bachelor's degree in marketing, business, statistics, or a related field. Technology Doesn't Change the World, People Do.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .