Marketing Data and Analytics Analyst III (Onsite)

Ent is seeking an experienced marketing data and analytics professional who balances an innate curiosity with a passion for using data to drive better business decisions and results. The ideal candidate possesses superior analytical skills and is energized by the opportunity to contribute to the build-out of a Marketing analytics practice for Colorado's largest credit union. A natural storyteller with an ability to quickly translate marketing performance data into actionable recommendations, the Sr. Analyst will help drive a data-driven culture across the Marketing team, collaborating to establish the infrastructure for delivery of effective marketing performance analysis and actionable insights. This role will develop metrics, related reporting, and repeatable practices in support of expansion planning and performance optimization. They will facilitate marketing scorecard measurement and corporate scorecard reporting in support of broad marketing strategy and effectiveness, collaborating closely with marketing and business colleagues to provide insight that will enhance business results.

Essential FunctionsMarketing Performance Analysis / Optimization: Proactively identify, analyze, and interpret large datasets for key drivers behind performance and deliver insights to internal stakeholders. Utilize advanced analytic techniques including statistical modeling (predictive, clustering, etc. ) Assist in facilitating marketing scorecard creation, analysis, and review to drive strategic action. Collaborate with stakeholders to devise data-driven analysis that generates actionable insights to optimize marketing effectiveness. Oversee data accuracy and ensure unbiased presentation of information.Subject Matter Expert: Partner with Business Intelligence to establish a more accessible data infrastructure to empower Ent team members with information. Assist in educating marketing and business partners on best practices to improve collective knowledge and drive data-driven decisions. Serve as an organizational resource to drive member and prospect analysis. Assist in establishing data visualization best practices.Bank Secrecy Act: Remains cognizant of and adheres to Ent policies and procedures, and regulations pertaining to the Bank Secrecy Act.