Marketing Specialist

15 May 2024

Vacancy expired!

Informa Health & Nutrition Portfolio helps businesses identify the people, products, partnerships and trends that create opportunities to grow businesses and bring more health to people. New Hope Network, a brand under the Health & Nutrition Portfolio, is focused on cultivating a prosperous, high-integrity CPG and retail ecosystem that creates health, joy and justice for all people while regenerating the planet. With solutions for the complete supply chain, including manufacturers, retailers, distributors, service providers, ingredient suppliers, media and investors, New Hope Network offers a robust portfolio of content, events, data, research and consultative services. About the Role:   The Marketing Specialist is a highly motivated self-starter with a passion for creative imagery and creating unique marketing campaigns. This person exhibits strong organizational skills, maintains deadlines and is comfortable learning specific brand voices.Reporting to the Marketing Manager, the Marketing Specialist is responsible for social media marketing campaigns and project management for several programs associated with brands under the New Hope Network umbrella, including Natural Products Expo (NPE), Nutrition Capital Network (NCN), Nutrition Business Journal (NBJ) and NBJ Summit. This role is key in supporting the delivery and success of marketing initiatives and campaigns that generate awareness, increase attendance and engagement, and drives revenue for our portfolio of shows and publications.Role Accountability and Duties:Plan, create and execute social media campaigns for 3 brands across several social media channelsActively contribute creative ideas for new campaign initiatives based on past campaign performance, current trends and understanding of marketing and business objectivesWork with marketing managers, creative team, and brand teams on development and delivery of needed marketing materials; own delivery within calendar deadlinesWrite create, impactful marketing copy for a variety of purposes, platforms and channelsTrack success across social platforms using google analytics and data collected through each social platformOwn the on-site social media strategy and provide any additional supported needed on-site at trade showsOwn, create and manage the full marketing campaign for unique programs associated with our show portfolios and publications, including email, web, social, digital ads, etc.Manage and create compelling in-person show booth set ups, including unique engagement activations and giveawaysProvide support to Marketing Manager and marketing team on additional/other initiatives and projects as needed

  • ID: #49941809
  • State: Colorado Boulder 80301 Boulder USA
  • City: Boulder
  • Salary: USD TBD TBD
  • Job type: Full-time
  • Showed: 2023-05-15
  • Deadline: 2023-07-14
  • Category: Et cetera