Marketing Strategy Specialist II

Are you a detail-oriented marketing professional with a passion for research, insights, and strategic impact? As a Marketing Strategy Specialist II, you'll play a vital supporting role in shaping the strategies that fuel Ent's growth. Working closely with the Senior Manager of Marketing Strategy, you'll help bring plans to life through in-depth audience research, competitive analysis and data-driven recommendations. In this role, you'll collaborate across teams to connect business goals with actionable marketing strategies. You'll support the development of annual and campaign-specific plans, analyze performance to guide future efforts and keep a pulse on market trends to uncover emerging opportunities. Your work will directly inform the strategies that power high-performing marketing campaigns across the organization. Ideal candidates are naturally curious, analytically minded and comfortable synthesizing complex information into clear, strategic direction. This is a great opportunity to grow your expertise in marketing strategy while contributing to meaningful work that impacts Ent and its members every day.

Essential FunctionsSupport Strategic Planning: Contribute to the development of annual marketing plans alongside the Senior Marketing Strategy Manager, ensuring alignment with Ent's goals across brand, new member acquisition, member engagement, product marketing, and community initiatives. Conduct research on audience behaviors, market trends, and competitor strategies to support the development of campaign recommendations that drive engagement and measurable impact.Strategy Development: Partner with business units to help clarify marketing objectives and success metrics that align with their business goals. Use audience data to identify key demographic and psychographic segments and assist in refining messaging strategies. Support the identification of underserved audiences or growth opportunities, and help shape value propositions to better engage these segments.Market Research & Competitive Analysis: Provide insights on member and prospect behavior to inform targeting and content strategies. Independently execute competitive research using web monitoring tools and third-party resources to track rates, offers, user experience, and digital innovations in the industry. Monitor changes in consumer behavior, technology, economic trends, and the regulatory environment, and contribute observations to inform strategic planning.Cross-Functional Relationships: Act as a point of contact for assigned business units, supporting collaboration and ensuring marketing strategies align with organizational goals. Assist in prioritizing marketing initiatives based on project calendars and business needs. Support alignment across teams by providing clarity on marketing strategy plans and actively participating in cross-functional planning efforts.Data Tracking & Analytics: Help evaluate marketing campaign effectiveness by monitoring and interpreting performance data against established KPIs and campaign goals. Utilize dashboards and reporting tools to extract and summarize insights. Collaborate with Marketing Analytics to recommend optimizations that improve performance, efficiency, and return on investment.Bank Secrecy Act: Remains cognizant of and adheres to Ent policies and procedures, and regulations pertaining to the Bank Secrecy Act.