Senior Campaign Manager

Your opportunityAt Schwab, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us “challenge the status quo” and transform the finance industry together.Charles Schwab’s Marketing organization manages the Schwab brand, develops impactful advertising that promotes our products & services and builds the marketing touch points and communications that our clients interact with across a variety of channels.Data Driven Communications within Marketing provides our marketing and business partners with support in their acquisition and client engagement strategies by identifying events, triggers, alerts, and attributes that create opportunities for meaningful interactions. Our team utilizes Salesforce Marketing Cloud to deliver multi-touch and multi-channel communications to Schwab clients & prospects. To better serve our clients' needs and utilize our technology investments, we are seeking a Senior Campaign Manager.The Senior Campaign Manager (individual contributor) will:

Act as an internal consultant to our business partners and recommend appropriate solutions & communications from our portfolio of mature and developing platforms & integrations

Program ad-hoc campaigns in Salesforce Marketing cloud, using custom SQL and Marketing Cloud’s Automation Studio & Journey Builder to craft targeted audiences and segmentations

Extend those skills to program and maintain automated communications, as well, with goals of efficiency and sustainability

Create and maintain email assets, leveraging Marketing Cloud’s proprietary AMPscript language, as well as HTML & CSS

Develop and apply a deep and broad understanding of the underlying business & marketing objectives

Research, analyze, and leverage data from a wide range of internal and external sources

Redevelop legacy campaigns, streamlining and migrating them to Salesforce Marketing Cloud

What you haveRequired Qualifications:

BA/BS degree required

5+ years of SQL programming experience

5+ years of work experience in a programming, analytical and/or consulting role

2+ years of AMPscript programming experience

2+ years of HTML/CSS experience

Sharp organization skills, including familiarity with workflow management tools & best practices

Instinctual attention to detail

Strong oral & written communication and interpersonal skills

Ability to remain poised and productive amidst shifting priorities and aggressive deadlines

Demonstrated success as a thought partner and as a champion/leader of new ideas

Problem solver and out-of-the-box thinker who can effectively collaborate with technology, business, and creative partners

Demonstrates advanced SQL knowledge/experience

Practiced ability to interpret and leverage data structures

Experience working within Salesforce Marketing Cloud creating data extensions, queries, automations & journeys

Familiar with managing and contributing to shared knowledge bases for both internal and external team consumption (OneDrive, OneNote, Confluence)

Experience developing re-usable objects in Salesforce Marketing Cloud, leveraged efficiently across email assets

Familiarity with legal/compliance requirements that inform email asset development

Preferred Qualifications:

Financial services industry background

Experience with Agile methodology and Jira

What’s in it for youAt Schwab, we’re committed to empowering our employees’ personal and professional success. Our purpose-driven, supportive culture, and focus on your development means you’ll get the tools you need to make a positive difference in the finance industry. Our Hybrid Work and Flexibility approach balances our ongoing commitment to workplace flexibility, serving our clients, and our strong belief in the value of being together in person on a regular basis.We offer a competitive benefits package that takes care of the whole you – both today and in the future:

401(k) with company match and Employee stock purchase plan

Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions

Paid parental leave and family building benefits

Tuition reimbursement

Health, dental, and vision insurance

CO Salary Range: USD $107,400 - $152,125 / YearWhat’s in it for you:At Schwab, we’re committed to empowering our employees’ personal and professional success. Our purpose-driven, supportive culture, and focus on your development means you’ll get the tools you need to make a positive difference in the finance industry. Our Hybrid Work and Flexibility approach balances our ongoing commitment to workplace flexibility, serving our clients, and our strong belief in the value of being together in person on a regular basis.We offer a competitive benefits package that takes care of the whole you – both today and in the future:401(k) with company match and Employee stock purchase planPaid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positionsPaid parental leave and family building benefitsTuition reimbursementHealth, dental, and vision insuranceSchwab is an affirmative action employer, focused on employing and advancing in employment, qualified women, racial and ethnic minorities, protected veterans, and individuals with disabilities in the workplace. If you have a disability and require reasonable accommodations in the application process, contact Human Resources at applicantaccessibility@schwab.com or call 800-275-1281.