Join The North Face FamilyThe North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to:
Empower exploration and the thrill of the unknown for as many people as possible.
Protect the places where we live, play, and operate.
Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
Senior Coordinator, Lifecycle MarketingAs a member of the Lifecycle Marketing team on the Brand Connections team, the Sr. Coordinator will connect customers to the brand through mobile and email channels. Including primary ownership of the SMS text alerts program, our app push suite, and app store optimization. Secondarily email planning, briefing, and execution.You will partner with the Mobile Ecommerce team along with the Mobile Digital Technology teams to deliver mobile communication strategies, drive revenue and support growth of the mobile channels for The North Face North Americas Region. Additionally, you will collaborate with The North Face's loyalty, paid media, brand marketing, retail, and social marketing teams to bring product stories to life within the mobile space while partnering with the insights team to better understand our target consumer.How You Will Make a Difference:
Put the consumer at the heart of everything you do.
Have a mobile first and focused mindset, always looking at how to improve the mobile experience.
Help build out the mobile messaging campaign calendars for the app push campaign and the US and Canada SMS programs.
Manage the mobile messaging creative process from briefing to asset delivery for Text Alerts as well as mobile in app push notifications.
Provide post campaign analysis and updates for tracking progress of mobile KPIs and weekly reporting needs for the mobile channel.
Act as the main point of contact to agencies as vendors for all things mobile marketing.
Ability to clearly set and manage expectations with internal stakeholders.
Build strategic working relationships with trust and strong communication.
Participate in app UAT testing when new marketing functionality is releasing to ensure accuracy and efficient execution of push updates.
Work with retail team to keep in store marketing refreshed and driving acquisition for both SMS and the app.
Assist in email marketing planning and execution.
Assist in management of ASO agency in partnership with the mobile ecomm team to drive winning testing plans, and strategies to grow our market share in both the Apple App Store and Google Play stores. Manage creative approvals for app store updates and partner with mobile ecommerce team to bring these strategies to life in the app stores.
Skills for SuccessYears of Related Professional Experience: 2-4 years of related digital marketing experience, including SMS, push message suite (in app, push and mobile inbox) and mobile app paid growth marketing including ASO experience.Role will support marketing efforts both in the U.S. and Canada, experience with marketing in the Canadian market is preferred, but not required.Educational Position Requirements: Bachelor's degree in Marketing, advertising or related field or equivalent combination of education and years of experience.What You Bring
Experience working in Airship, Braze, Salesforce Marketing Cloud or similar platforms for text campaign and in app push message deployments
Experience with Google Analytics + Mobile Measurement Platform experience (Kochava, Appsflyer, or similar), also proficient in Microsoft Office Suite.
Familiarity with Jira – partner with the mobile ecom team to create tickets for updates to the mobile app and SMS programs.
An understanding of app and mobile messaging metrics and best practices including push notifications, SMS, digital media testing methodology, and optimization strategies
Experience with mobile app growth strategies and tactics to increase app downloads and user engagement.
Clear communicator with the ability to navigate creative process, and provide feedback
Proven track record of managing projects, and timelines, with the ability to juggle multiple priorities with professionalism and flexibility in a fast-paced environment
Interest in mobile trends with the tenacity to stay abreast of the competitive landscape and emerging technologies that will help grow the mobile channel for the brand.
Customer focused, highly driven individual with a can-do attitude with excellent written, verbal, and interpersonal skills + strong cross functional collaboration skills
Detail oriented with a high level of organizational and planning skills
Free to Be, Inclusion & DiversityAs a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.What’s In It for YouWe’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.Our Parent Company, VF CorporationVF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com.We just have one question. Are you in?Hiring Range :$70,848.00 USD - $88,560.00 USD annuallyIncentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com . VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.VF Diversity Vision Statement
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.
Full-time